Abigail Drake
Charleston,SC
Summary
Marketing student at the College of Charleston with a strong interest in fashion, social media, branding, and consumer trends. Experience in content creation, brand promotion, customer engagement, fashion retail, and marketing leadership. Creative, organized, and adaptable with strong communication skills and an understanding of how brands connect with consumers. Eager to contribute to a collaborative marketing team while gaining hands-on industry experience.
Overview
4
4
years of professional experience
Work History
Director of Marketing
Sigma Kappa - Collage of Charleston
Charleston, South Carolina
09.2026 - Current
- Manage the chapter’s social media platforms, creating and scheduling content to promote events, recruitment, and chapter initiatives.
- Create on-brand social media content and promotional materials while maintaining a consistent visual identity across platforms.
- Reach out to brands and local businesses to coordinate potential collaborations, partnerships, and promotional opportunities.
- Support event marketing by developing promotional ideas, capturing content, and increasing awareness and engagement among members and prospective members.
Private Nanny
Self-employed
Charleston, South Carolina
12.2025 - Current
- Coordinated schedules and day-to-day responsibilities with parents to ensure alignment on expectations.
- Managed daily routines, activities, and transportation, adapting to changing family needs to provide reliable childcare.
Stylist
Free People
Charleston, SC
08.2025 - 12.2025
- Assisted customers with styling, product selection, and personalized recommendations based on individual preferences and needs.
- Delivered a positive customer experience while representing the brand’s identity and aesthetic.
- Maintained knowledge of current products, trends, and merchandise to provide informed recommendations.
- Supported daily store operations, merchandising, and the overall presentation of the sales floor.
Sales associate
EarthWise Pet Supply
Greenville, SC
08.2023 - 08.2024
- Assisted customers with product selection and provided knowledge, friendly service based on individual needs.
- Built positive customer relationships through communication and personalized assistance.
- Supported daily store operations, product organization, inventory, and maintenance of the sales floor.
- Worked collaboratively with team members in a customer-focused retail environment.
Stylist/sales associate
Windsor Fashions
Greenville, SC
08.2022 - 07.2023
- Assisted customers with clothing and accessory selections while providing personalized styling recommendations.
- Helped create a welcoming shopping experience through attentive and customer-focused service.
- Maintained merchandise presentation and supported visual standards throughout the store.
- Developed experience in fashion retail, sales, customer engagement, and trend awareness.
Education
Bachelor of Science - Marketing Major
Collage of Charleston
Charleston, SC05-2028
Greenville Technical College
05-2025
High school diploma -
Mauldin High School
Mauldin, SC05-2024
Skills
Social Media Management Content Creation Brand Promotion Canva Event Promotion Customer Engagement Fashion Styling Visual Merchandising Brand Communication Trend Awareness Written & Verbal Communication Organization Time Management Team Collaboration Microsoft Office Digital Marketing
Languages
English
Leadership & Involvement
Sigma Kappa — College of Charleston
Member | Charleston, SC
Timeline
Director of Marketing
Sigma Kappa - Collage of Charleston
09.2026 - Current
Private Nanny
Self-employed
12.2025 - Current
Stylist
Free People
08.2025 - 12.2025
Sales associate
EarthWise Pet Supply
08.2023 - 08.2024
Stylist/sales associate
Windsor Fashions
08.2022 - 07.2023
Bachelor of Science - Marketing Major
Collage of Charleston
Greenville Technical College
High school diploma -
Mauldin High School