Abigail Reller
Verona,WI
Summary
Dynamic Account Executive with a proven track record at Hiebing, excelling in client relationship management and KPI analysis. Expert in driving impactful digital campaigns that enhance brand engagement and influence strategic investments. Adept at cross-functional collaboration, ensuring data accuracy and delivering results that align with client growth objectives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Account Executive
Hiebing
Madison, WI
06.2024 - Current
- Developed and led digital campaigns (social media, email) designed to drive measurable brand engagement and initiate the buyer journey for B2B and B2C clients.
- Worked cross-functionally with creative, media, and analytics teams to execute high-impact campaigns aligned with clients' growth objectives and purchase triggers.
- Regularly presented performance reports highlighting KPIs, ROI, and strategic recommendations—directly influencing future client investments and campaign direction.
- Maintained and expanded client relationships through consistent communication, proactive solutions, and a deep understanding of business drivers and success metrics.
Account Coordinator
Hiebing
Madison, WI
06.2023 - 06.2024
- Ensured data integrity and performance accuracy by coordinating with marketing science teams to maintain real-time, client-facing dashboards—supporting confident business decisions.
- Developed a strong understanding of the full consumer journey, from brand awareness through conversion and loyalty, to support targeted campaign planning.
- Maintained campaign timelines and budget tracking, ensuring all deliverables met scope and financial expectations without overruns.
- Built expertise in cross-functional communication, collaborating with creative, strategy, and analytics teams to align around shared objectives and deliver cohesive solutions.
Account Coordinator
The Evoke Agency
Madison, WI
05.2022 - 06.2023
Strategy Intern
The Evoke Agency
Madison, WI
03.2021 - 05.2022
Education
Bachelor of Arts - Digital Communications And Media
University of Iowa
Iowa City, IA05-2022
Skills
- Client relationship management
- KPI tracking and analysis
- Budget and timeline oversight
- Cross-functional collaboration
- Strategic problem-solving
- Data accuracy and reporting
Accomplishments
- Received awards for Courage and Excellence at Hiebing for driving internal and external success.
Certification
- Certificate in Human Research & Social Behavior (CITI Program)
Timeline
Account Executive
Hiebing
06.2024 - Current
Account Coordinator
Hiebing
06.2023 - 06.2024
Account Coordinator
The Evoke Agency
05.2022 - 06.2023
Strategy Intern
The Evoke Agency
03.2021 - 05.2022
Bachelor of Arts - Digital Communications And Media
University of Iowa
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