Adriana Martins
Miami
Summary
Dynamic Senior Commercial Director with extensive experience at Bulgari Corporation of America, driving sales growth and brand development across Latin America and the Caribbean. Proven leader in client relationship management and strategic thinking, achieving significant revenue increases while fostering high-performing teams. Trilingual and adept in cross-cultural communication, enhancing market presence in the luxury sector.
Overview
23
23
years of professional experience
Work History
Latin America and Caribbean Senior Commercial Director
BULGARI CORPORATION OF AMERICA
12.2012 - Current
- Managed diverse sales channels including retail, franchise, wholesale, travel retail, and cruises in Latin America and Caribbean.
- Led and empowered high-performing sales team, fostering collaboration and accountability.
- Monitored market trends, competitor activities, and consumer insights to support strategic decisions.
- Oversaw development and execution of annual plans, budgets, and forecasts to maximize financial performance.
- Identified sales best practices and implemented process improvements to enhance productivity.
- Negotiated contracts, sales terms, brand positions, store spaces, and animation activities.
- Cultivated strong relationships with key stakeholders, brand partners, and landlords for business alignment.
- Analyzed revenue metrics and KPIs to inform management on performance.
South America Senior Sales Manager
BULGARI CORPORATION OF AMERICA
12.2010 - 12.2012
- Drove sales initiatives to enhance market share and brand equity across South America.
- Managed business growth efforts, increasing revenue while delivering exceptional customer service.
- Oversaw all sales channels and countries in South America, ensuring alignment with brand strategy.
- Conducted client visits for sales presentations and product training to foster relationships.
- Facilitated status meetings with sales staff to develop strategies and prioritize tasks effectively.
- Resolved accounts receivable issues to guarantee uninterrupted product delivery.
- Participated in regional and international meetings and trade exhibitions to network and promote brand visibility.
- Instructed clients on company processes to uphold brand image consistent with corporate strategies.
Caribbean Sales Executive
BULGARI CORPORATION OF AMERICA
07.2004 - 12.2010
- Enhanced relationships with existing accounts to maximize sales opportunities.
- Recommended and executed strategic action plans to achieve growth targets.
- Established metrics for sell-through of goods, analyzing trends for seasonal insights.
- Trained store personnel on product knowledge and visual merchandising to ensure brand integrity.
- Identified new business opportunities while assessing performance of current retailers.
- Oversaw development of franchises and wholesale accounts across Caribbean region.
Logistic Senior Representative
BULGARI CORPORATION OF AMERICA
09.2002 - 07.2004
- Company Overview: LVMH Group
- Contributed to meeting the sales goals of the Latin America division by facilitating the movement of products in the Logistics Department, which included:
- Processing sales orders for Latin America and Caribbean franchisees and third-party clients.
- Monitoring weekly shipments of products to all clients, ensuring all documentation and invoicing were in proper order.
- Maintaining monthly status reports to keep all Sales and Marketing team members abreast of pertinent account activity.
- Worked closely with overseas global distribution centers to monitor open orders and delivery plans, placing spot orders when necessary.
- Monitored client backorders to avoid product scarcity.
- Maintained excellent relationships with the Warehouse Team, Wholesale Executives, and third-party clients to ensure timely and accurate delivery of products.
- Developed and trained new Customer Service personnel.
- LVMH Group
Education
Architecture and Design
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FLSkills
- Restorative and strategic thinking
- Team leadership
- Sales performance
- Brand development
- Client relationship management
- Cross-cultural communication
- Sales growth achievement
- Interpersonal and communication skills
- Influencing and collaboration
- Results-driven mindset
- Trilingual proficiency in English, Spanish, and Portuguese
- Luxury market expertise
Timeline
Latin America and Caribbean Senior Commercial Director
BULGARI CORPORATION OF AMERICA
12.2012 - Current
South America Senior Sales Manager
BULGARI CORPORATION OF AMERICA
12.2010 - 12.2012
Caribbean Sales Executive
BULGARI CORPORATION OF AMERICA
07.2004 - 12.2010
Logistic Senior Representative
BULGARI CORPORATION OF AMERICA
09.2002 - 07.2004
Architecture and Design
FLORIDA INTERNATIONAL UNIVERSITY
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