Jeffrey Vergiels
Monroe,MI
Overview
18
18
years of professional experience
Work History
On/Off Premise Sales Representative
NWO Beverage
Northwood, OH
01.2023 - Current
- Sales Representative responsible for numerous On Premise and Off Premise sales calls per day.
- Planning Beer events such as tap takeovers, new product samplings, and monthly specials.
- Hanging Point of Sale to help drive business and sales of new and current products at each account.
- Plan business meetings with Managers to discuss current products and sales numbers.
- Helped grow route numbers of Miller Coors products over 12 percent the previous year.
Sales Representative
Rave Associates
Ann Arbor, MI
02.2020 - 01.2022
- Increased sales of new alcoholic beverage brands from Bell's, Founders and New Holland by 12 percent in first year.
- Opened 25 new accounts with new customers -- such as bars, restaurants and liquor stores -- that had not done business with Rave Associates before.
- Worked directly with store managers at Kroger, Meijer, Wal-Mart and Target to increase display space in their stores for our brands.
- Rekindled more than a dozen broken relationships bringing those businesses back to Rave Associates as customers.
Sales Representative
Tapistry Brewing Company
Bridgman, MI
09.2018 - 01.2020
- Increased sales of Tapistry craft beer by 10 percent in one year by boosting the number of Tapistry product sales locations by more than 30.
- Specialized in making cold calls due to industry unfamiliarity with Tapistry products.
- Planned and executed nearly 25 successful tap takeovers throughout Michigan by approaching bars/restaurants and convincing them to try this sales approach.
- Resolved distributor issues which were limiting product sales.
- Assisted sales force with increasing sales strategies, working directly with customers.
On-Premise Sales Representative
Westside Beer Distributors
Romulus, MI
08.2016 - 08.2018
- Sold Budweiser products and various other beer brands boosting Bud sales by 10 percent in two years.
- Established protocol for setting up sampling promotions, beer dinners, tap takeovers, and other innovative promotional events hosting nearly 50 successful events in my time with Westside Beer.
- Regularly promoted beer features, such as Beer of The Month, Super Bowl/St. Patrick's Day/Detroit Lions football events, etc.
- Taught restaurant/party store employees about new products such as Bud Light Orange and various Michigan craft beer brands.
- Budweiser
Account Manager
Imperial Beverage
Kalamazoo, MI
09.2012 - 08.2016
- Averaged 15 to 20 percent in new sales each of my four years with Imperial Beverage.
- Developed cold call procedure for approaching new accounts, enlisting 30 new customers for Imperial Beverage.
- Provided marketing advice and incentives as well as promotional materials for customers to increase beer and wine sales.
- Promoted Shorts and Atwater beer brands through various means such as planning successful tap takeovers and beer/wine dinners.
Sales Representative
Great Lakes Wines and Spirits
Highland Park, MI
03.2008 - 09.2012
- Increased sales by 15 to 17 percent annually.
- Worked with large chain stores such as Kroger, Meijer, and Bush's to market various wine products carried by Great Lakes, such as Gallo, Sutter Home and Constellation Brands.
- Developed appealing displays -- up to 40 cases of product -- to increase market share and sales.
- Worked directly with store managers to promote Great Lakes products over competitors.
Timeline
On/Off Premise Sales Representative
NWO Beverage
01.2023 - Current
Sales Representative
Rave Associates
02.2020 - 01.2022
Sales Representative
Tapistry Brewing Company
09.2018 - 01.2020
On-Premise Sales Representative
Westside Beer Distributors
08.2016 - 08.2018
Account Manager
Imperial Beverage
09.2012 - 08.2016
Sales Representative
Great Lakes Wines and Spirits
03.2008 - 09.2012