Adrienne Hahn

In this position, I am responsible for:

• Managing IEEE Day (the annual event that celebrates the first time in history when engineers worldwide gathered to share their technical ideas in 1884). Individual tasks include: IEEE Day committee support; preparation and execution of marketing and communications strategy; website (and social media) development and maintenance; post event reporting and presentations to stakeholders, senior management and volunteers.
• Executing comprehensive digital, direct outreach and engagement campaigns to strengthen IEEE membership - at the end of 2023, IEEE membership reached an all time high of more than 450,000 individuals worldwide.
• Tracking results for marketing initiatives and developed dashboards to share with stakeholders.
• Working closely with senior management to implement strategic communications plans and marketing initiatives.
• Negotiating agreement with vendors and working with IEEE legal staff and IEEE senior management for contract execution.

In this position, I was responsible for:

• Developing and executing a comprehensive marketing/communications strategy and plan to strengthen membership. This included the creation of a live monthly new member welcome orientation and onboarding to engage and educate new members after their joined IEEE.
• Working with external vendors on production of marketing materials such as print ads, direct mail pieces, and other collateral, as needed. This included all areas of contract negotiations and being liaison with IEEE legal staff.
• Maintaining accurate records of all marketing initiatives in order to analyze outcomes and using analytics tools to track ROI on various campaigns.
• Being an active part of a cross-departmental team to launch the first version of personalized membership platform (myIEEE).
• Researching, developing and launching and online IEEE merchandise store for IEEE volunteers and other constituents to ord).y y branded materials directly from he supplier.
• Assessing projects against budgets and timelines, keeping team and assignments on task.

In this position, I was responsible for:

• Creating and executing a comprehensive marketing strategy to strengthen IEEE membership for students and young professional
• Tracking budgets for all marketing initiatives and provided regular updates to senior management in both the marketing department and the membership department.
• Evaluating the effectiveness of marketing campaigns using analytics tools and provided suggestions for change and updated as needed.
• Conducting an IEEE Student Branch Counselor survey to gain insight into what tools and resources this group needed to effectively support events on university campuses.
• Researching the viability and launching the University Partnership Program (with the IEEE sales group) to offer special incentives to those who purchase IEEE electronic library packages and work on strengthening their membership. This program (UPP) is still active.
• Launching a new IEEE Student Web site.

In this position, I was responsible for:

• Working with vendor partners to help develop and support a portfolio of value-added benefits (insurance, financial and non-technical) offered to more than 300,000 IEEE members worldwide.
• Supporting volunteer committee that established and approved member benefits.
• Presenting information to various volunteer, member and staff groups on the portfolio of member benefits.

In the position, I was responsible for:

• Serving as liaison for volunteers and members in Latin America to support any and all member questions.
• Resolving escalated customer complaints or queries promptly and efficiently.
• Training staff on member database.
• Reviewing performance of other team members.

In this position, I was responsible for:

• Developing and maintaining relationships with key accounts to ensure customer satisfaction.
• Keeping accurate records pertaining to inventory and account notes, documenting any contract updates and renewals.
• Increasing sales.

In this position, I was responsible for:

• Providing support to area managers in the development of policies and procedures.
• Merchandising women's department.
• Controlling inventory.
• Scheduling.

Received high sales and customer service ratings for all three years of employment.