Adrienne Ledford
Charlotte,NC
Summary
Dynamic leader with a proven track record at Optavise, excelling in negotiation and sales presentations. Mastered CRM proficiency and territory management, consistently exceeding sales targets. Renowned for solution selling and mentoring, boosting team performance and customer retention. Demonstrates exceptional account management and upselling strategies, fostering long-term client relationships and significant territory growth.
Overview
22
22
years of professional experience
Work History
Senior Sales Account Executive
Optavise
Carmel, IN
04.2022 - Current
- Expanded the company's customer base by attending industry events, trade shows, and conferences for networking purposes.
- Maintained a comprehensive understanding of industry trends and emerging technologies, enabling accurate forecasting of future sales performance.
- Optimized territory coverage by strategically allocating resources based on market potential and competitive landscape analysis.
- Conducted regular pipeline reviews with senior leadership to assess progress against goals and devise course corrections if necessary.
- Exceeded quarterly sales targets consistently by utilizing strong negotiation skills and persuasive techniques.
- Devised creative solutions for overcoming objections from prospects during critical stages of the sales process, facilitating deal closure.
- Implemented effective upselling strategies that resulted in increased product penetration within existing accounts.
- Generated significant growth in the territory through targeted prospecting and effective lead management.
- Mentored junior team members by providing ongoing coaching and guidance, contributing to their professional development.
- Developed long-term relationships with clients, resulting in increased customer loyalty and repeat business.
Operations Manager
Artisan Architecture
Boston, MA
05.2012 - 03.2022
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed and maintained relationships with external vendors and suppliers.
- Developed systems and procedures to improve operational quality and team efficiency.
- Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
- Facilitated smooth collaboration between departments through clear communication channels.
- Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
- Developed and implemented strategies to maximize customer satisfaction.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Executive Assistant to the Chief Executive Officer
E.D. Ledford Construction Co Inc
Asheville, NC
05.2002 - 03.2015
- Coordinated travel arrangements by booking airfare, hotel, and ground transportation.
- Anticipated potential challenges in daily operations and devised appropriate solutions to maintain uninterrupted workflow in the executive office.
- Organized and coordinated conferences and monthly meetings.
- Created expense reports, budgets, and filing systems for management team.
- Contributed to smooth business operations by planning and organizing meetings and conferences.
- Maintained confidentiality by handling sensitive information with discretion and professionalism.
- Managed complex projects to successful completion, ensuring timely delivery of results to the CEO.
Education
Master of Arts - Business Economics
Duke University
Durham, NC05.2012
Bachelor of Arts - Architectural Engineering
Duke University
Durham, NC05.2001
Skills
- Negotiation expertise
- Sales Presentations
- Solution selling
- Pipeline Management
- CRM proficiency
- Performance Tracking
- Territory Management
- Contract Negotiations
Timeline
Senior Sales Account Executive
Optavise
04.2022 - Current
Operations Manager
Artisan Architecture
05.2012 - 03.2022
Executive Assistant to the Chief Executive Officer
E.D. Ledford Construction Co Inc
05.2002 - 03.2015
Master of Arts - Business Economics
Duke University
Bachelor of Arts - Architectural Engineering
Duke University