Alan Thomas Turner
Turner Sponsorship Consultants, LLC
Little Rock,AR
27
years of professional experience
Knowledgeable Partnership Marketing professional with background of working with executive and senior leadership. Led the development of strategic initiatives that enhanced partnership development and revenue growth. Created integrated partnerships across in-venue, experiential and digital assets.
Work History
Director of Sales
3 Years 9 Months- Led sales efforts for new PGA TOUR Champions event in Little Rock, AR, driving market entry success
- Exceeded the PGA Tour's revenue projection by over $2M by reaching over $5M in sponsorships and hospitality sales
- Generated second highest sponsorship revenue on tour in second smallest market, showcasing strong value proposition
- Received The Players Award for Tournament of the Year in 2025 and the Players Award for the players’ best experience of the year in 2024
Principal
17 Years 9 Months- Consulted with groups to optimize partnership marketing opportunities, enhancing collaboration and strategic alignment.
- Developed return on investment analytics for naming rights opportunities across Kansas City, Tulsa, Northwest Arkansas, and Oklahoma City, informing strategic decisions.
- 2022 – 2023 Be Pro Be Proud: served as National Development Director for state sponsored workforce initiative and develop national partnership program with groups such as Weyerhaeuser, Milwaukee Tools, BuildSubmarines.com and the Walton Family Foundation
- Developed a corporate partnership program that increased funding for outdoor recreation initiatives in Arkansas.
- Generated six figure revenues and managed million-dollar budgets within two years of origination
- Established revenue-generating partnerships with Regions Bank, Terminix, BancorpSouth, C Spire Wireless, USA Drug, First Horizon, Arkansas Economic Development Commission, and Arkansas State University, expanding organizational reach.
Vice President of Marketing and Sales Strategy
2 Years 4 Months- Directed the marketing and sales strategy for a leading commercial technology deployment provider in North America.
- Defined brand value propositions and rebuilt company website within first nine months
- Established sales metrics to guide sales team activities
- Onboarded two new sales team members to amplify the company's outbound solicitation efforts
Sr. Director, Strategic Partnerships
5 Years 4 Months- Built and managed new team of six regionally based corporate development specialists across U.S. to enhance partnership outreach and effectiveness.
- Led team in identifying prospects and creating partnerships, resulting in increased funding for hospital initiatives.
- First year new business revenue topped seven figures and year one to year two saw growth over 200%
- Built and managed a new team of six regionally based corporate development specialists across the U.S.
- Managed team strategy and coordinated across multiple internal divisions to ensure alignment with organizational goals.
- Led an internal initiative to apply evaluation metrics towards multiple key programs and events
- Actively participated in a working group leading an effort to realign resources to support growth strategies
Director of Marketing
2 Years- Managed Arkansas agency operations serving regional and national clients.
- Led agency development efforts to enhance client acquisition and drive revenue growth
- Generated new business relationships to exceed forecast and reach all-time best profitability
- In first 12 months assisted in reaching highest revenue mark in its 30-year existence
- Engaged employees and fostered active participation in agency development initiatives
- Collaborated with internal leadership to pinpoint opportunities and streamline operations
Senior Specialist II – Sponsorship and Publicity Marketing
4 Years- Sponsorship Manager of Alltel’s Central and Eastern market areas
- Oversaw sponsorship portfolio encompassing NFL, NCAA, NBA, arena/venue, and NASCAR events
- Negotiated contracts across multiple platforms, including NFL, NCAA, NBA, and talent endorsements
- Created new proposal valuation process to increase efficiency and create uniform procedures
- Directed national show car program, coordinating four displays across 32 states
Account Executive – Thompson & Company Advertising
2 Years- Lead account manager for accounts Rocky Outdoor Gear, Georgia Boot, MATA, Memphis Redbirds, VP Buildings, Lamkin Golf Grips
- Contributed to creation of internal sponsorship marketing division - BottleRocket
- Developed strategic communications platform to maximize budget efficiency and ROI
- Coordinated launch and grand opening of new trolley line in downtown Memphis, enhancing local transit options
- Managed multi-million-dollar budgets for multiple accounts
- Account Director – BottleRocket Sponsorship Marketing
Account Executive - Texas Instruments
1 Year- Represented Texas Instruments High Performance Analog and Standard Linear and Logic brands in global advertising initiatives
- Integrated print and online advertising programs for business-to-business marketing in high-tech sector
- Managed client relationships across integrated advertising campaigns and brand initiatives.
- Coordinated creative, media, and production teams to maintain timeline and deliverable alignment.
- Presented campaign recommendations and status updates to client stakeholders and internal leadership.
Coordinator, Consulting Group
2 Years- Coordinated sponsorship portfolios for clients SBC and Office Depot, enhancing strategic alignment and negotiation effectiveness
- Conducted valuation and evaluation of partnership entitlements to maximize perceived value and effectiveness
- Developed strategic marketing platforms and promotional programs to increase client engagement and market presence
- Creation of on-line sponsorship matrix detailing all North American sports and entertainment properties
Education
BA - Public Relations and Minor in Political Science
- May '00 Graduate
- Member Manada Wranglers – Student Spirit Group assisting athletic department marketing
- Editor – Sports Editor for SMU Daily Campus Newspaper
Skills
Partnership development leadership
Corporate partnership strategy
Partnership marketing specialist
Revenue generation expertise
Sales pipeline management
Sales team performance
Negotiation expertise
Disclaimer
References provided up on request.
Timeline
Director of Sales
Simmons Bank Championship presented by Stephens
01.2023 - CurrentRead More
Vice President of Marketing and Sales Strategy
Staley Technologies
06.2020 - 10.2022Read More
Sr. Director, Strategic Partnerships
ALSAC/ St. Jude Children’s Research Hospital
01.2015 - 05.2020Read More
Director of Marketing
Stone Ward
01.2013 - 01.2015Read More
Principal
Turner Sponsorship Consultants, LLC
01.2009 - CurrentRead More
Senior Specialist II – Sponsorship and Publicity Marketing
Alltel Communications / Verizon Wireless
01.2005 - 01.2009Read More
Account Executive – Thompson & Company Advertising
Thompson & Company
01.2003 - 01.2005Read More
Account Executive - Texas Instruments
Temerlin McClain (IPG Corp.)
01.2002 - 01.2003Read More
Coordinator, Consulting Group
The Marketing Arm (Omnicom Corp.)
01.2000 - 01.2002Read More
Southern Methodist University
BA from Public Relations and Minor in Political Science
Read More