To advance my career with a leading organization that will utilize my operations management and human resources knowledge while also allowing me to develop further as a professional, Proven talent for aligning strategy and objectives with established management and human resources paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused thought leader known for excellent customer service, relationship management, team leadership, human resources, sales, and more. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as budget management, regulatory compliance, and resource allocation expertise. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Human Resources position. Ready to help team achieve company goals.
Hi, I’m
ALANA HARVEY
Entry-Level Human Resources
Sharon,Pennsylvania
Summary
Overview
14
years of professional experience
Work History
PA BOTANICAL
SALES/MARKETING MANAGER
02.2017 - Current
Job overview
- Oversee and manage all social media platforms and online discussion forums, aiming to build a strong, loyal customer base and develop customer relationships for the brand while driving visibility
- Lead recruiting of staff for the operations and production department, identifying qualified candidates and training new hires, ensuring they were up to date on best practices and workflows
- Create and manage a wholesale department, leveraging management expertise to identify areas of improvement, making optimization recommendations and implementing strategies
- Foster relationships with small business owners who are clients of the company
- Manage wholesale pricing negotiations, conducting research on market trends and prices to establish fair and profitable price points
- Provide assistance to other business owners with their business and customer needs
- Liaised with iHeart Radio to produce radio ads, driving brand visibility and awareness
- Teamed up with Smart Marketing to produce Programmatic Advertising using GeoFencing technology
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Finalized sales contracts with high-value customers.
- Made onsite sales calls to prospective customers to help sales representatives close lucrative deals.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Held weekly meetings with Operations team to identify techniques to overcome sales obstacles.
- Executed successful promotional events and trade shows.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
- Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships.
- Led overall performance of sales of PA Botanicals products, parts sales, after-sales, network development, and marketing communications.
- Integrated advertising and marketing approaches for successful new product line launch.
Harry & Davids
GENERAL MANAGER
08.2015 - 02.2017
Job overview
- Handled scheduling and delegation of tasks to employees, following up on work results and working to develop high-performing teams
- Effectively supervise store staff, recruiting, selecting, orienting, and training new hires, as well as providing coaching and professional development for existing employees
- Determined current and future customer requirements through effective communication, establishing rapport with involved parties, and strategic planning
- Conducted inventory management, ensuring items were in stock and ordered when necessary
- Drafted and implemented a pricing policies by reviewing merchandising activities, determining needed sales promotion, authorizing clearance sales, and studying industry trends
- Guaranteed and promoted a safe and clean store environment
- Demonstrated expertise with regulations and local laws, ensuring the store was up to standard and in compliance at all times
- Made data-driven marketing strategy decisions and changes by reviewing operating and financial statements and departmental sales records
- Initiated, coordinated, and enforced program, operational, and personnel policies and procedures.
- Managed budget implementations
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Reduced corporate risk by managing shrink processes and controlling inventory levels.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Developed effective business plans to align strategic decisions with long-term objectives.
Harry & Davids
Assistant General Manager
09.2013 - 02.2017
Job overview
- Resolved problems promptly to elevate customer approval.
- Handled cash accurately and prepared deposits.
- Motivated, trained and disciplined employees to maximize performance.
- Managed team schedule with eye for coverage needs and individual strengths.
- Maintained secure cash drawers, promptly resolving discrepancies in daily totals.
- Enforced quality assurance protocols to deliver ideal customer experiences.
- Mentored and motivated team members to achieve challenging business goals.
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Taught staff strategies for completing work and smoothly carrying out senior management directives.
- Cultivated performance-based culture based on individual accountability, goal attainment and team achievement.
- Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
- Built customer loyalty by devising promotions and products according to customer needs and budget.
- Delivered full-scale business strategies resulting in increased customer satisfaction and operational enhancement.
- Boosted yearly profits through process optimization and improved training.
- Gained territory by negotiating beneficial contracts and conducting numerous cold calls.
- Acted as 'interim General Manager' in the absence of company's General Manager and was later promoted to the General Manager of company's Pittsburgh brick and mortar location
Hampton Inn & Suites By Hilton
SALES MANAGER
07.2012 - 06.2013
Job overview
- Worked with the Director of Sales and Hotel Manager in gaining corporate, contracted business as the company prepared for the grand opening of the hotel
- Partnered with the Front Office Manager to hire and train front desk staff before and during hotel opening.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Organized promotional events and interacted with community to increase sales volume.
- Held weekly meetings with [Job title]s to identify techniques to overcome sales obstacles.
- Produced contracts, reports, letters, and proposals for clients.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Identified opportunities for growth within Pittsburgh, PA territory and collaborated with sales teams to reach sales goal.
Homewood Suites By Hilton
FRONT OFFICE MANAGER
04.2010 - 07.2012
Job overview
- Was a point of contact for customers checking in and checking out, managing all front desk responsibilities
- Was awarded Associate of the Quarter and received a promotion within the first six months of employment
- Worked with and assisted the Director Of Sales with cold callings and networking events with Southpointe's Chamber of Commerce.
- Piloted LNR (Local Negotiated Rated Companies) billing, ensuring payments were made on time and were accurate
- Supervised and guided new employees and responded quickly to questions to improve understanding of job responsibilities.
- Standardized office structures and processes to promote collaboration and increased performance.
- Utilized client and staff feedback to maintain customer partnerships and increase revenue.
- Assisted General Manager with interviewing potential employees by asking appropriate questions and providing feedback after interviews.
- Assessed personnel performance and implemented incentives and team-building events to boost morale.
- Monitored and evaluated personnel performance to complete annual reviews, recommend advancement or address productivity concerns.
- Provided backup to front desk to step in to assist with various tasks whenever employee was absent or at lunch.
- Monitored front areas so that questions could be promptly addressed.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Resolved issues through active listening and open-ended questioning, escalating major problems to the hotels General Manager and/or Director of Sales.
- Trained team members on new hotel services and products to support promotional efforts.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Organized spaces, materials and catering support for internal and client-focused meetings.
- Supervised 5-8 administrative team members and provided constructive feedback, resulting in higher morale and increased employee retention.
- Arranged corporate and office conferences for company employees and guests.
- Coordinated individual duties after careful evaluation of each employee's skill level and knowledge.
- Organized conference meetings for upper management of local corporations and coordinated availability of conference rooms for participants.
Education
Southern New Hampshire UniversityHooksett, NH
Bachelor of Science from Business Administration
01.2023
University Overview
- Concentration in Human Resources Management
- Honor Roll Summer of 2022
- Relevant Coursework: Human Relations, Human Resources Management, Human REsources Strategy and Development, Managing Organizational Change, Business Law, Driving Business Opportunities, Introduction to Business, Operations Management, Critical Business Skills for Success, Intro to Marketing, Principles of Finance, Managerial Accounting, Financial Accounting, Intro to Sociology, Social Environment of Business, Organizational Behavior, Social Psychology
Skills
- Business development
- Relationship management
- Sales
- Recruiting
- Office management
- E-commerce
- Pricing
- Cold calling
- B2B sales
- Team Recruiting and Onboarding
- Customer Complaint Resolution
- Sales Records Management
- P&L Responsibility
- Sales Quota Management
- Networking Events
- Interdepartmental Collaboration
- Promotions and Marketing Strategies
- Customer Trend Analysis
- Sales Statistics Analysis
- Salesforce Software
- Brand-Building Strategies
- Consumer Segmentation
- Budgeting
- Performance Tracking and Evaluations
- Advertising Campaigns
- Operating Procedures and Policies
- Sales Tracking
- Hotel Accommodations
- Reading Comprehension
- Outreach Initiatives
- Partnering and Relationships
- Retail Knowledge
- PR Events
- Direct Email Campaigns
- Employee Retention
- Corrective Actions
- Talent Scouting
- Customer Service and Assistance
- Business Partnership Management
- Inventory Management and Planning
- Administrative Management
- Digital Sales
- Brand Marketing
- Social Media Content Creation
Affiliations
Affiliations
Same here—if you belong to any professional groups, please list them here. If not, no problem.
VOLUNTEERISM
Alana, if you’ve ever donated your time to a cause, please list that here.Timeline
SALES/MARKETING MANAGER
PA BOTANICAL
02.2017 - Current
GENERAL MANAGER
Harry & Davids
08.2015 - 02.2017
Assistant General Manager
Harry & Davids
09.2013 - 02.2017
SALES MANAGER
Hampton Inn & Suites By Hilton
07.2012 - 06.2013
FRONT OFFICE MANAGER
Homewood Suites By Hilton
04.2010 - 07.2012
Southern New Hampshire University
Bachelor of Science from Business Administration