ALECIA SMITH
The Colony,USA
Summary
Service and hospitality offered with humility, driven by results, and always accompanied by a great smile.
Knowledgeable Senior Catering Sales with solid background in driving catering sales and client relationships. Proven ability to develop innovative sales strategies, resulting in increased client engagement and revenue growth. Demonstrated expertise in event planning and contract negotiation, ensuring client satisfaction and repeat business.
Overview
5
5
years of professional experience
Work History
Catering Sales Manager
Hilton Anatole Hotel
Dallas, TX
07.2023 - Current
- Generated $1.6M+ in individual catering revenue, exceeding annual and quarterly sales goals by 137%
- Redeveloped the in-house wedding program, producing $300K+ in incremental revenue within one year.
- Curated a comprehensive itinerary for the hotel first wedding industry tour, engaging top 20 Dallas-Fort Worth planners to showcase the hotel as a premier venue.
- Negotiated and managed contracts for corporate and social events of 1,000+ attendees
- Led site inspections, planning meetings, and vendor collaboration to ensure seamless execution
- Managed forecasting, pacing, and strategic accounts aligned with departmental revenue goals
- Resolved high-profile client challenges, increasing repeat business and long-term account retention
Office Manager & Sales Coordinator
Hilton Anatole
Dallas, TX
02.2022 - 07.2023
- Provided direct support to the Director of Sales & Marketing and General Manager
- Coordinated VIP client and ownership travel arrangements
- Assisted with annual budgeting, forecasting, and commercial service meetings
- Managed contracts, room blocks, and documentation for 5 senior sales leaders
- Coordinated daily office operations to enhance workflow and efficiency.
- Managed scheduling and communication for senior management staff.
PINK Brand Department Manager
Victoria's Secret & PINK
Plano, TX
08.2020 - 02.2022
- Led team of 15 in achieving sales targets through effective training and development programs.
- Streamlined inventory management processes, enhancing stock accuracy and availability.
- Collaborated with cross-functional teams to execute promotional events, boosting brand visibility and sales performance.
- Fostered a positive work environment focused on teamwork, accountability, and customer satisfaction.
- Enhanced department efficiency by streamlining processes and implementing time-saving strategies.
Education
Bachelor of Science - Journalism – Strategic Communications
University of Northern Colorado
Greeley, CO05-2019
Skills
- Catering & Convention Sales Strategy
- Revenue Forecasting & Sales Metrics
- Contract Negotiation & Risk Management
- Creative Account Development
- Active Listening
- Client Retention & Relationship Building
- Salesforce
- Microsoft Office Suite
Blessings and Honors
Hilton Circle of Excellence: Individual Catering & Events Excellence Award – 2024 (top 1% of catering managers in the Hilton brand)
Affiliations
Wedding Industry Professional Association (WIPA) – DFW Chapter
Timeline
Catering Sales Manager
Hilton Anatole Hotel
07.2023 - Current
Office Manager & Sales Coordinator
Hilton Anatole
02.2022 - 07.2023
PINK Brand Department Manager
Victoria's Secret & PINK
08.2020 - 02.2022
Bachelor of Science - Journalism – Strategic Communications
University of Northern Colorado