Alejandro Lua
Santa Ana,CA
Summary
Results-driven retail professional with 8+ years of experience leading store teams and supporting daily operations. Skilled in customer service, visual merchandising, training, and inventory management. Known for improving store flow, resolving customer concerns, and maintaining compliance while driving sales goals.
Overview
10
10
years of professional experience
Work History
Store Manager
WSS
Santa Ana, California
05.2022 - Current
- Managed WSS store operations, balancing sales floor, stockroom, and customer service
- Scheduled associates and coordinated daily coverage for WSS retail shifts
- Trained team members on WSS selling standards, POS, and customer service
- Monitored inventory levels and replenished footwear and apparel displays
- Directed visual merchandising to enhance alignment with WSS brand standards
- Resolved customer concerns and supported service recovery on sales floor
- Enforced shrink controls and maintained store compliance procedures
- Reviewed sales reports to optimize staffing and prioritize sales floor activities
- Recruited and trained new employees to ensure team readiness.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Tracked inventory and conducted physical counts to reduce loss.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
Assistant Manager
Shoe Palace
Orange, California
07.2016 - 05.2022
- Supported strong customer service for every shopper.
- Managed team to support customer needs and complete store tasks efficiently.
- Led store operations toward strong performance and higher sales compared with previous years.
- Handled returns and exchanges in professional manner.
- Maintained organized and functional workplace, aligning with store budget and shrink goals.
- Trained new staff and coordinated hiring based on store requirements.
- Followed company direction, coordinated visual merchandising, and joined weekly district performance meetings.
- Completed physical inventory counts and kept product areas and backroom organized.
- Received and processed weekly shipments.
- Conducted physical inventory counts, organized product and backroom management
Education
Associate of Science - Criminal Justice
Santa Ana College
Santa Ana06-2023
Skills
- Retail operations
- POS systems
- Inventory control
- Visual merchandising
- Sales analysis
- Cash handling
- Customer Service
- Problem Solving
- Decision Making
- Organization
- Critical Thinking
- Active Listening
Timeline
Store Manager
WSS
05.2022 - Current
Assistant Manager
Shoe Palace
07.2016 - 05.2022
Associate of Science - Criminal Justice
Santa Ana College