Alex Lains
Summary
Dynamic marketing and sales professional with a proven track record of driving sales growth and fostering customer loyalty. Successfully managed high-volume territories by strategically designing and executing targeted marketing campaigns that align with customer needs. Recognized for strong leadership abilities, effective time management, and innovative problem-solving skills. Seeking opportunities to advance career in marketing, leveraging expertise in stakeholder engagement and lead generation to deliver impactful solutions and achieve business objectives.
Overview
6
6
years of professional experience
Work History
Relationship Manager
Heartland Payment Systems
03.2024 - Current
- Developed and executed personalized marketing strategies to promote Heartland’s payment solutions, enhancing brand visibility and client engagement across small to mid-sized businesses.
- Created targeted outreach campaigns to acquire new clients, driving consistent business growth and exceeding monthly sales goals.
- Ranked as the #1 new hire within the first three months, achieving over $50,000 in margin and earning Red Diamond status for outstanding performance.
- Conducted market analysis and leveraged insights to tailor payment solutions that aligned with client needs, significantly boosting client acquisition and satisfaction.
- Strengthened brand loyalty by nurturing long-term relationships through ongoing communication, personalized follow-ups, and addressing client feedback.
- Monitored industry trends and competitor offerings to strategically position Heartland’s solutions, effectively communicating unique value propositions in the market.
Senior Recruitment Consultant
PageGroup International - Michael Page
07.2023 - 10.2023
- Provided strategic consulting to clients and candidates, ensuring successful placements aligned with long-term business and career goals.
- Cultivated strong client relationships by delivering tailored recruitment solutions and maintaining open communication, understanding their unique hiring needs.
- Leveraged various recruitment platforms and tools, including applicant tracking systems and social media channels, to effectively market job opportunities and engage top talent.
- Analyzed job market trends and industry insights to develop data-driven sourcing strategies, ensuring a competitive advantage in talent acquisition.
Account Executive
Myriad Genetics - Women's Health
07.2021 - 07.2023
- Cultivated and strengthened relationships with new and existing accounts, driving growth from #108 to #19 in territory rankings within six quarters through targeted marketing strategies.
- Identified clinic-specific challenges to design and implement comprehensive protocols, enhancing patient identification and testing processes.
- Developed and customized marketing materials tailored to individual accounts and providers, effectively educating stakeholders and driving demand for services.
- Strategically marketed and introduced solutions to key stakeholders at multiple levels, fostering engagement and facilitating adoption across accounts.
- Organized outreach programs to educate and train providers and staff, increasing awareness of genetic testing and contributing to significant account growth.
- Managed the sales cycle from initial contact to successful customer onboarding, ensuring ongoing customer engagement and satisfaction.
- Created and executed account-specific marketing strategies to effectively demonstrate services to key decision-makers, leading to improved buy-in and long-term partnerships.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Marketing Intern
Myriad Genetics - Oncology
05.2019 - 03.2020
- Collaborated with cross-functional teams to develop and expand marketing collateral, ensuring alignment with brand strategy and company goals.
- Conducted in-depth competitive analysis and compiled insights into reports for leadership, contributing to strategic decision-making.
- Audited and analyzed external-facing websites to ensure compliance with FDA regulations, safeguarding the brand's legal and ethical standards.
- Assisted in the planning and execution of a company-wide National Sales Meeting, driving engagement and enhancing event marketing efforts.
- Created and distributed weekly genetics market news updates, providing timely insights on industry trends while balancing academic commitments.
Education
Bachelor of Science - Marketing
Elmhurst University
Elmhurst, IL06.2021
Skills
- Business Growth Strategies
- Client Presentations
- Competitive Analysis
- Leadership and Team Collaboration
- Effective Communication
- Digital Marketing Proficiency
- Client Relationship Building
- Time Management
- Account Management
- Pipeline Management
Timeline
Relationship Manager
Heartland Payment Systems
03.2024 - Current
Senior Recruitment Consultant
PageGroup International - Michael Page
07.2023 - 10.2023
Account Executive
Myriad Genetics - Women's Health
07.2021 - 07.2023
Marketing Intern
Myriad Genetics - Oncology
05.2019 - 03.2020
Bachelor of Science - Marketing
Elmhurst University
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