Alex Soto

Parts Specialist

• Managed inventory levels, performed cycle counts, and maintained accurate stock records to reduce shortages and overstock.
• Operated inventory management/ERP systems to track usage trends, forecast demand, and generate reports.
• Processed purchase orders, returns, and invoices while resolving discrepancies with vendors and shipments.

Digital Marketing Intern

• Assisted in the development and execution of digital marketing campaigns across social media, email, and web platforms.
• Conducted market research and competitor analysis to support campaign strategy and content planning.
• Created and scheduled social media posts, increasing engagement through a consistent brand voice and messaging.
• Supported SEO efforts by researching keywords, optimizing website content, and tracking search performance.
• Assisted with email marketing initiatives, including drafting content, managing subscriber lists, and analyzing open/click-through rates.