Alex Velez
Jersey City,NJ
Summary
Retail management professional prepared to drive store performance and enhance customer experiences. Expertise in operational efficiencies and staff development. Known for fostering collaborative team environments and adapting to dynamic retail challenges. Proficient in sales strategies and inventory control.
Overview
22
22
years of professional experience
Work History
Store Manager
Forever 21
12.2013 - 04.2025
- Directed daily operations to enhance customer experience and optimize store performance.
- Trained and mentored staff, fostering a collaborative team environment and improving service standards.
- Analyzed sales trends to develop strategic merchandising plans that maximized product visibility.
- Implemented inventory management systems, reducing stock discrepancies and ensuring product availability.
- Oversaw visual merchandising execution, aligning displays with corporate standards to elevate brand image.
- Developed staff training programs to improve operational efficiency and promote brand knowledge.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Area Manager
Forever 21
07.2016 - 02.2019
- Led cross-functional teams to improve operational efficiency and achieve strategic objectives.
- Developed and implemented training programs to enhance staff performance and productivity.
- Mentored junior managers, fostering leadership skills and promoting a culture of accountability.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Resolved conflicts promptly to promote positive environment for customers.
- Established key performance indicators to monitor team effectiveness and drive continuous improvement.
Assistant Manager
Forever 21
08.2008 - 12.2013
- Supervised daily operations to ensure efficiency and adherence to company policies.
- Developed staff training programs, enhancing team performance and operational knowledge.
- Implemented process improvements, resulting in streamlined workflows and reduced turnaround times.
- Coordinated cross-functional teams to achieve strategic objectives and enhance collaboration.
- Managed inventory control systems, optimizing stock levels and reducing waste effectively.
- Led initiatives for customer satisfaction improvements, enhancing service delivery standards across the team.
Assistant Visual Manager
GAP
08.2003 - 05.2008
- Merchandising Manager for different locations in the NYC area. Oversaw Women's, Men's and Kids' business in these locations
- Reviewed store reports regarding sales performance against budget projectins and identified opportunities for improvement
- Delegated work to staff, setting priorities and goals
- Reinforced brand standards and visual merchandising consistency in marketplace
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement
- Completed thorough opening, closing and shift change functions to maintain operational standards each day
Education
Business Administration -
Baruch College
New York, NYSkills
- Fluent in Spanish
- Customer service
- Customer relations
- Multitasking and organization
- Problem-solving
- Store operations
- Training and mentoring
- Team leadership
- Inventory management
- Inventory control
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Area Manager
Forever 21
07.2016 - 02.2019
Store Manager
Forever 21
12.2013 - 04.2025
Assistant Manager
Forever 21
08.2008 - 12.2013
Assistant Visual Manager
GAP
08.2003 - 05.2008
Business Administration -
Baruch College
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