Alexandra Brasher, LMSW
Memphis,Tennessee
Summary
Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition, and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
9
9
years of professional experience
Work History
Director of Business Development
Bradford Health Services
07.2023 - Current
- Managed flagship facility operations with a focus on census growth across multiple specialized programs, leading to a 90% increase in Average Daily Census (ADC) from 90 to 168 within four months.
- Develop and execute a comprehensive business development strategy to drive revenue, EBIDTA, ADC, admissions, and OPEX goals.
- Lead and manage the Business Development Team, providing guidance, support, and training to ensure the team's effectiveness in achieving goals.
- Identify and evaluate potential growth opportunities, markets, and referral sources to expand the facility's reach.
- Build and maintain relationships with key stakeholders, referral sources, and industry influencers to enhance business opportunities and maximize referrals.
- Analyze market trends, competitive landscape, and customer insights to inform strategic decision-making and identify areas for improvement.
- Implement and optimize sales and marketing strategies tailored to target markets, collaborating with cross-functional teams to ensure their successful execution.
- Monitor and track sales metrics, KPIs, and financial performance, providing regular reports and recommendations to the Regional Director of Business Development.
- Develop and deliver persuasive presentations and proposals to showcase the facility's value proposition and secure new business opportunities.
- Collaborate with CFO to develop and manage budgets, revenue forecasts, and expense reduction plans.
- Continuously evaluate and improve business development processes and systems to drive efficiency and effectiveness.
- Stay informed about industry trends, emerging markets, and competitive developments to identify new revenue generation and cost-saving opportunities.
- Act as a subject matter expert, providing guidance and support to the Business Development Team when needed.
- Foster a collaborative and solution-oriented culture within the Business Development Department and cross-functional teams.
Vice President of Business Development
WellMind Behavioral Health & Wellness
01.2022 - 01.2023
- Launched concierge outpatient office, ensuring state compliance and quality assurance.
- Delivered high-quality administrative support and management, planning and policy assistance to board members
- Performed project management, coordination of space acquisition, renovations, facility planning, and office expansion projects
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Established and maintained highly effective relationships with clients and industry partners to drive growth
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns. Booster revenue by 90% with business development initiatives.
Community Outreach Coordinator & Child Therapist
Vertava Health
01.2021 - 01.2022
- Maintain the established business plan in regards to the development of relationships and contacts, resulting in increased fundraising, marketing, referrals, and overall community involvement
- Increased patient engagement by 30% through community outreach, building strong local provider relationships.
- Coordinate professional presentations to community groups on educational topics
- Acted as main point of contact between management, clinical staffs and external community
- Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution
- Established and maintained relationships with key stakeholders
Director of Admissions
Crestwyn Behavioral Health
01.2020 - 01.2021
- Drove business growth through strategic community marketing, capturing new opportunities.
- Provide leadership in addressing quality management issues and conduct quality insurance related to crisis triage, evaluation, intake and admission to facility.
- Fostered strong team dynamics by mentoring staff, resulting in 20% improvement in team performance and compliance with regulatory standards.
- Worked with marketing team to develop recruitment strategies in accordance with organizational goals and within budgetary guidelines
- Ensure that department is up to date on and compliant with new laws and regulations.
- Manage finances of department, prepare and monitor budgets and spending to ensure department operates within allocated funds.
- Determine and implement admissions best-practices, promote hospital and maintain satisfied patient base.
Director of Admissions
Lakeside Behavioral Health
01.2016 - 01.2020
- Director of Admissions is responsible for comprehensive oversight of facility’s Admissions Department, playing vital role in guiding entire admission process.
- Core responsibilities include development and maintenance of departmental procedures in critical areas such as census management, census records, inquiry calls and referral tracking.
- Manages department's budget, implementing policies and procedures, ensuring regulatory compliance, driving service excellence, and overseeing data management and analysis.
- Managed ADC of 268.0, meeting budget consecutively MoM.
- Assisted in creation and launch of inpatient acute Geriatric program and Professionals program.
- Worked with marketing team to develop recruitment strategies in accordance with organizational goals and within budgetary guidelines
Education
Masters - Social Work
Union University
Jackson, TN05.2016
Master of Arts - Psychology
The University of Tennessee - Knoxville
Knoxville, TN05.2011
Skills
- Sales training and leadership
- Pipeline Development
- Revenue Growth
- Performance Management
- Mergers and Acquisitions
- Strategic Planning
- Social Media Marketing
- Channel Development
- Stakeholder Management
Timeline
Director of Business Development
Bradford Health Services
07.2023 - Current
Vice President of Business Development
WellMind Behavioral Health & Wellness
01.2022 - 01.2023
Community Outreach Coordinator & Child Therapist
Vertava Health
01.2021 - 01.2022
Director of Admissions
Crestwyn Behavioral Health
01.2020 - 01.2021
Director of Admissions
Lakeside Behavioral Health
01.2016 - 01.2020
Masters - Social Work
Union University
Master of Arts - Psychology
The University of Tennessee - Knoxville
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