Alexis Cooper
Ashburn,VA
Summary
Strategic Marketing and Communications Specialist with a background in building brand awareness and enhancing market position. Skilled in crafting compelling messaging, executing strategic marketing campaigns, and utilizing digital platforms to increase customer engagement. Strengths include innovative problem-solving, exceptional collaboration skills, and an ability to deliver impactful results in fast-paced environments. Proven success in driving growth through effective communication strategies across various channels.
Overview
7
7
years of professional experience
Work History
Marketing and Communications Specialist
PERQUE
Ashburn, VA
04.2021 - Current
- Acted as a key point of contact for customer inquiries, resolving disputes, and providing detailed analysis to optimize engagement and conversions.
- Managed the creation and distribution of communications across various platforms, ensuring timely follow-up and customer satisfaction.
- Analyzed performance metrics and customer feedback to drive strategic decisions and improve service delivery, aligning with financial and customer satisfaction goals.
- Delivered weekly updates and comprehensive reports on marketing efforts, including risk forecasts and performance tracking.
- Developed a strong rapport with healthcare and patient audiences, ensuring effective communication and satisfaction.
Social Media Manager Intern
Susosu Water
Ashburn, VA
06.2023 - 01.2024
- Led initiatives to enhance customer engagement through social media platforms, providing consistent updates and resolving customer inquiries
- Analyzed social media performance, identifying root causes of engagement drops, and implemented solutions to boost audience retention and satisfaction
- Developed and edited content in a fast-paced environment, ensuring deadlines were met and objectives achieved
Human Resources Coordinator
PERQUE
Ashburn, VA
05.2019 - 05.2021
- Built and maintained strong relationships with internal stakeholders, streamlining the recruiting process by providing timely feedback and updates
- Managed multiple tasks simultaneously, including candidate sourcing and screening, while ensuring a high degree of organization and professionalism
Event Planner
PERQUE
Ashburn, VA
05.2019 - 04.2021
- Managed large-scale event logistics and financial forecasting for virtual and in-person events, ensuring all tasks were executed efficiently within budget constraints
- Conducted detailed post-event analysis to understand root causes of success or failure, enhancing future events' effectiveness
Marketing and Communications Intern
PERQUE
Ashburn, VA
03.2018 - 04.2019
- Supported the creation of marketing materials, including digital content, brochures, and flyers
- Assisted in organizing and executing marketing campaigns and promotional events
- Conducted market research and gathered insights to support developing and implementing marketing strategies
Education
Bachelor of Science - Communication Studies, Educational Media
James Madison University
Harrisonburg, VA05.2024
Skills
- Communication & customer service
- Project management
- Social media management
- Microsoft Office & Google Workspace
- Time management
- Financial knowledge
- Detail oriented
- Product Launches
- Corporate Communications
- Crisis Management
Timeline
Social Media Manager Intern
Susosu Water
06.2023 - 01.2024
Marketing and Communications Specialist
PERQUE
04.2021 - Current
Human Resources Coordinator
PERQUE
05.2019 - 05.2021
Event Planner
PERQUE
05.2019 - 04.2021
Marketing and Communications Intern
PERQUE
03.2018 - 04.2019
Bachelor of Science - Communication Studies, Educational Media
James Madison University