Summary
Overview
Work History
Education
Skills
Certification
President's Club 2016 & 2024
Websites
References
Timeline
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Alicia Jernigan

Paso Robles,CA

Summary

Dynamic business development leader with a proven track record at Hearst, recognized as a two-time President’s Club winner. Expert in revenue generation and team leadership, driving over $100,000 monthly from new initiatives as a representative, and led the highest revenue team in Houston of over $1.3M. Skilled in digital marketing and strategic planning, fostering client relationships to achieve exceptional growth. Proven sales leader and expert hunter.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Founder

Superego Agency
Paso Robles, CA
03.2025 - Current

Established Superego Agency to support unhappy clients from former role.
Maintained industry focus for numerous years prior to reevaluating long-term strategy.
Shifted priorities due to fluctuations and unpredictability in markets.

Director of Business Development

Hearst Bay Area
San Francisco, CA
02.2022 - 03.2025
  • Achieved recognition as two-time President’s Club winner for Hearst in 2024 and 2016.
  • Generated over $100,000 monthly from completely new business initiatives.
  • Focused on acquiring new business within Enterprise Accounts and National and SMB sectors.
  • Top industries include tech, home services and healthcare.

Senior Strategist

McClatchy
09.2019 - 02.2022
  • Responsible for bring in $50-$100k in revenue, finding new accounts, managing accounts & keeping them on the books
  • Especially thrived through the pandemic

Digital Sales Manager/ Dept Head

E.W. Scripps Company/ KGTV Ch 10
11.2016 - 09.2019
  • Managed a team of 9 Integrated Account Executives
  • Working closely with LSM’s and DOS to provide integrated marketing packages to current high-profile TV clients while also driving new business and standalone digital goals
  • Digital Manager’s responsibilities include helping team prepare for, close, execute & manage digital accounts
  • Responsible for creating individual goals, team revenue drivers, trainings and creating a positive team culture
  • Responsible for new and innovative revenue streams and benchmarking those with the company nationally

Digital Sales Manager

Hearst Corp.
09.2013 - 09.2016
  • President's Club Winner 2016
  • Managing a team of 6 Account Executives
  • Raising teams YOY Digital Goal by 30%-60% each month
  • Digital Manager’s responsibilities include helping team close, initiate and manage digital accounts
  • Reporting to the EVP with team sales, forecasted revenue, account details, monthly gains as well as revenue growth
  • Help to make hiring decisions, training AE’s and fostering client/rep relationships as well as inner office team building

Digital Sales Specialist

KHOU CH 11
12.2013 - 09.2014
  • Company Overview: Gannett Broadcasting
  • Digital Specialist- Team leader of 6 TV AE’s
  • Responsible for meeting with key accounts and educating client on the benefits of incorporating traditional and new media mixes
  • Specializing in the areas of: SEO, PPC, Display, Retargeting Ads, Rich Media, Advertorials, Social Media, Websites, Mobile Sites, Email Marketing and Web Content Development
  • Gannett Broadcasting

Digital Marketing Consultant

KSL Local Interactive
01.2011 - 12.2013
  • Ranked #1 in sales since inception of Interactive team at KSL
  • Bringing in over 50 new clients and $500k of new money during the first year
  • Team leader and proven sales pro experienced in selling and training new team members in the areas of: SEO, PPC, Display, Retargeting Ads, Social Media, Websites, Mobile Sites, Email Marketing and Web Content

Education

Bachelor of Arts - Media/Journalism, TV Production

UNLV
Las Vegas, NV
01.2006

Skills

  • Business development
  • Digital marketing
  • Customer acquisition
  • Revenue generation
  • Team leadership
  • Data analysis
  • Key account management
  • Vendor management
  • Revenue growth
  • Project management
  • Strategic planning
  • Corporate communications
  • Sales leadership and training
  • International business
  • Performance management
  • Proficient in Salesforce, Excel, Hubspot

Certification

Hubspot Certified

Adwords Certified

LinkedIn Certifications

President's Club 2016 & 2024

Two time President's Club winner! Winner Houston Chronicle manager of highest revenue team in Houston of over $1.3M/yr. Also won in 2024 with the Strategic Team in San Francisco. 

References

References available upon request.

Timeline

Founder

Superego Agency
03.2025 - Current

Director of Business Development

Hearst Bay Area
02.2022 - 03.2025

Senior Strategist

McClatchy
09.2019 - 02.2022

Digital Sales Manager/ Dept Head

E.W. Scripps Company/ KGTV Ch 10
11.2016 - 09.2019

Digital Sales Specialist

KHOU CH 11
12.2013 - 09.2014

Digital Sales Manager

Hearst Corp.
09.2013 - 09.2016

Digital Marketing Consultant

KSL Local Interactive
01.2011 - 12.2013

Bachelor of Arts - Media/Journalism, TV Production

UNLV