Alisa Carbone
Groveland,MA
Summary
Strategic Product Marketing Manager developing marketing material to drive sales and promote product longevity. Compiles educational, persuasive data and delivers presentations to draw new customers. Accelerates customer engagement by communicating product value and identifying market gaps.
Overview
22
22
years of professional experience
Work History
Product Marketing Manager
PoliteMail Software
Portsmouth, NH
09.2018 - Current
- Executes impactful content marketing initiatives that effectively generates new leads, drives customer engagement, and boosts sales.
- Conducts market research to assess competitive landscape and industry trends.
- Plans and attends various webinars, conferences, and trade shows to drive product and service awareness.
- Collaborates on the production of user manuals, help documents, and other technical documentation pertaining to products and services.
- Implements SEO best practices across all online channels for increased visibility and traffic.
- Provides upper-level management with regular updates on marketing strategy.
Video Producer
The Quarto Group
Beverly, MA
08.2016 - 08.2018
- Worked with the global marketing team designing and implementing social media campaigns to advertise and sell illustrated books across a wide variety of topics.
- Creatively developed, filmed, and edited various video content, including short marketing videos, author interviews, and social media content.
- Collaborated with clients, achieving efficient video concept and storyboard development within challenging timelines.
Executive Director
Triangle, Inc.
Malden, MA
07.2007 - 10.2014
- Directed production, post production, and media training for an award winning, monthly television program produced by adults with disabilities and broadcasted nationwide through community television and digital mediums
- Created compelling stories and dynamic graphics with Adobe Creative Suite and Final Cut Pro
- Supervised staff and volunteers overseeing marketing, distribution, and closed captioning
Freelance Video Producer/Editor
Self-employed
Methuen, MA
05.2002 - 04.2016
- Created and edited videos for a variety of platforms, including broadcast television, web, mobile devices, and social media.
- Captured footage using professional cameras and lighting equipment.
- Provided instruction on post-production and camera techniques to people of different proficiency levels.
Education
Master of Arts - Radio-Television-Film
Syracuse University
Syracuse, NY05-2000
Bachelor of Arts - Communications
Allegheny College
Meadville, PA05-1999
Skills
- Go-to-market strategy development
- Product awareness and visibility
- Lead Generation campaigns
- SEO optimization
- Conference presentations and collateral
- Technical writing and documentation
Timeline
Product Marketing Manager
PoliteMail Software
09.2018 - Current
Video Producer
The Quarto Group
08.2016 - 08.2018
Executive Director
Triangle, Inc.
07.2007 - 10.2014
Freelance Video Producer/Editor
Self-employed
05.2002 - 04.2016
Master of Arts - Radio-Television-Film
Syracuse University
Bachelor of Arts - Communications
Allegheny College