Allison Coleman

Achieved $5,962,797 in total sales for 2025.

• Surpassed budget by 7.8% and last year by 17.5% at top key account Coop Food Stores.
• Generated $48,000 in unbudgeted business during 2025.

Managed sales for 52 specialty natural and organic independent stores across central New Hampshire and Vermont.

• Identified customer needs to improve service delivery and drive sales growth.
• Collaborated with cross-functional teams to meet sales targets and enhance customer satisfaction.
• Engaged customers through strong interpersonal skills and proactive communication to foster loyalty.
• Developed strong customer relationships through effective communication and product knowledge.
• Developed key customer relationships to increase sales.
• Generated new sales leads through cold calling and networking activities.
• Created detailed reports on daily, weekly, and monthly sales activity using Power BI platform

• Provided weekly priorities and directives to reps, hosting training calls with brands and conducting monthly one-on-one and all-rep calls.
• Onboarded new brands through structured process, including training calls and contract management.
• Facilitated communication between brands and nine sales representatives to ensure alignment and support.
• Fostered strong relationships with key clients to ensure customer satisfaction and loyalty.
• Organized brand meetings during industry food shows to discuss strategies.
• Assisted with new item setup and promo planning with UNFI.
• Attended trade shows, conferences and industry events to promote the company's brand image.
• Tozzi is a boutique brokerage firm, operating for 33 years. Coverage includes Northeast to Mid-Atlantic (ME to VA).

• Account management for various natural & independent stores across the US, as direct. 2018 total company sales $3,226,396. (March-Dec, my sales were 10% of the total business)
• 2019 total company sales $3,373,599. (My sales were 29% of the overall business)
• 2020 YTD sales $548,753. (My sales are tracking 20% of overall YTD)
• Call customers on weekly basis to solicit & enter orders as well as gain new placements.
• Conducted business reviews with top customers to analyze YOY performance and develop promotional strategies for mutual sales growth.
• Represented Back Roads at local trade shows, setting up displays and engaging attendees to generate interest and drive sales.
• Back Roads Granola is a family run and owned business located in Brattleboro, VT. Producing 9 varieties of granola - organic, non-GMO, Kosher, Gluten Free, Vegan. The company ships direct all across the US, and is a direct sales force.

• Co-owned and launched a fitness studio in Brattleboro, VT, offering diverse class formats such as Spinning, TRX, Yoga, and Aerial Yoga to attract a broad clientele.
• Organized and led monthly owner meetings to discuss and align on budgeting and scheduling priorities.
• Collaborated with team members to streamline staff management processes, improving operational efficiency.
• Mind Body for scheduling.

• Account management for 3 of the 11 Whole Food Regions; Northeast (#1 in rank for OV Sales $20M), MidAtlantic (#3 in rank for OV Sales $18M), & NorthAtlantic (#4 in rank for OV Sales $16M).
• Managed account for Natural & Independent Coops stores transitioning from 4 UNFI warehouses, contributing to overall $69M in sales.
• Account management for Albert’s Organics and Four Seasons; two additional distributors that supply customers within the region. ($4M).
• Cultivated relationships with broker and distributor sales representatives to strengthen collaboration and drive regional sales.
• CROPP Cooperatives is a farmer-owned company comprised of Organic Valley & Organic Prairie. Organic Valley originated as a produce company, and added in dairy & meat items. The dairy side is the dominant side of the business.

• National Account Manager for leading N&O distributor, UNFI.
• Opened items in several UNFI warehouses by building base sales and communicating results to category manager.
• Opened Mrs Green’s, Fairway, and multiple NCGA stores in NE region, enhancing brand availability.
• Account management for Independent and Coop stores in the Northeast in to MidAtlantic region.
• Leveraged relationships with UNFI sales reps to expand brand presence and provided necessary tools (samples, intro deals, case stacks).
• Received James S Campbell Award for Retail Sales Excellence in 2012 for outstanding sales performance.
• Received James S Campbell Award for Retail Sales Excellence in 2013 for exemplary sales achievements.
• Received Glenn S Brooks Sales Team of the Year Award in 2013 for exceptional team performance.
• MOM Brands, LLC (previously known as Malt-O-Meal) is a manufacturer of ready to eat and hot cereals. The division I work in is that of Alternate Channels for Naturals.

• Facilitated sales growth in supermarket and natural market sectors across Northeast, Mid-Atlantic, and Southeast regions.
• Opened new accounts for Lifeway within a year, including BJ’s Wholesalers, Big Y, and Bozzuto’s, and reintroduced kefir to C&S.
• 28% increase in sales in 2010, by review at each account to create the best product mix and location to drive sales. (target was 25%).
• Negotiated promotions with customers to enhance product visibility.
• Presented new items to enhance brand visibility and communicated Lifeway story using PowerPoint, SPINS, AC Nielsen, and IRI data.
• Educated broker teams to ensure full territory coverage for Lifeway's presence. Participated in a Broker Management seminar that built relations with broker teams.
• Other customers included: Delhaize, Shoprite, Wakefern, Foodtown, Market Basket, Shaws, Fairway.
• Lifeway Foods, Inc. is a manufacturer of a full line of kefir products. Publicly owned ($65M annually), founded in 1986, and family-run.

• Managed perishables category for 7 warehouse Eastern region, sourcing innovative items to enhance product offerings.
• Maintained a 95% service level of $65M in inventory while managing short dated and seasonal inventory, addition of new items through company acquisitions and new vendor set up.
• Negotiated promotions and merchandising strategies with vendors for corporate trade shows and flyers, driving sales growth and profitability.
• Trained new purchasing staff on departmental workflow and efficiency, ensuring effective communication across departments.
• Contributed volunteer hours to develop Green Team initiatives within the company.
• UNFI is an independent national distributor of natural, organic & specialty foods.