Alycia Nally
Hampton,NH
Summary
Dynamic Account Executive with a solid foundation in media sales and digital marketing, my career has been marked by a dedication to excellence and a keen understanding of cross-platform media opportunities. Overseeing accounts at Hearst, my role encompasses strategy development and client services that drive significant market engagement.
Recognized as a top digital seller within Hearst Corporation, my efforts have consistently contributed to expansive growth across the US.
Overview
9
9
years of professional experience
Work History
Account Executive-Advertising & Digital Solutions
WMUR/Hearst
02.2019 - Current
- Recognized top digital seller within Hearst Corporation for my ability to maintain and grow year over year one of the largest digital books of business that I built from the ground up.
- Managed multiple accounts simultaneously, delivering exceptional service that always kept the clients best interests in mind and fostered long, strong relationships.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients across a variety of industries.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Maintained up-to-date knowledge on product offerings, though continuous market research and analysis, ensuring accurate representation during strategy meetings.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
Account Coordinator
Lauchlan
05.2018 - 01.2019
- Assist in the management of high grossing client accounts including Dell EMC, VMWare, Redapt and RedHat.
- Provide superior service for clients while aiding in all aspects of business - strategy, social media, creative, editorial content development, web design and brand building.
- Utilize project management software to build marketing campaigns, track time utilization and monitor overall campaign progress to ensure the timeliness and cost-effectiveness of various client programs.
- Provide direction and coordination with creative, operations, finance and media departments along with third party vendors to develop campaign materials while keeping to strict flight schedules to ensure client satisfaction
Content Marketing Specialist
University of New Hampshire
04.2016 - 05.2018
- Led content creation and implementation of digital/print campaigns for the University IT Department and Computer Store resulting in an increase in sales year over year.
- Developed effective communication channels through varying social platforms to enhance and increase UNH IT brand awareness.
- Produce informative videos from start to finish including video footage, editing and audio.
- Launched and implemented IT outreach events and functions for upwards of 500 attendees that resulted in heightened awareness of Communications Department.
- Managed public facing database for over 40,000 users.
Education
MBA -
University of New Hampshire
Durham, NH05.2019
Bachelor of Arts - Communications
Franklin Pierce University
05.2011
Skills
- Business Development
- Revenue Generation
- Strategy implementation
- Written and verbal communication
- Relationship building and management
- Research and analysis
- Marketing strategy implementation
- Analytical Thinking
- Self Motivation
- Product Knowledge
Timeline
Account Executive-Advertising & Digital Solutions
WMUR/Hearst
02.2019 - Current
Account Coordinator
Lauchlan
05.2018 - 01.2019
Content Marketing Specialist
University of New Hampshire
04.2016 - 05.2018
MBA -
University of New Hampshire
Bachelor of Arts - Communications
Franklin Pierce University
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