Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alyssa Lawrence

Miami,FL

Summary

Revenue-driven business leader with 7+ years of experience driving sales growth, brand execution, and customer engagement in high-volume markets. Proven ability to analyze performance metrics, implement strategic initiatives, and build strong client relationships. Experienced in P&L management, consumer behavior optimization, and team leadership. Seeking a client-facing digital marketing or brand strategy role where I can apply revenue-focused thinking to help brands scale and strengthen market presence.

Overview

2026
2026
years of professional experience

Work History

Server

Moxies Bar & Grill
2024 - Current
  • Consistently ranked among top sales performers in high-volume location
  • Built long-term client relationships, driving repeat business and customer loyalty
  • Increased average guest spend through strategic upselling and premium product positioning
  • Demonstrated strong consultative selling skills in a fast-paced, client-facing environment

Team Member to General Manager

Raw Juce
09.2017 - 05.2025

Promoted seven times within a high-growth wellness brand, advancing from entry-level team member to General Manager with full P&L ownership.

General Manager Highlights:

  • Directed full P&L operations for high-volume location, driving consistent year-over-year revenue growth
  • Implemented sales optimization strategies that increased average ticket size and improved margin performance
  • Executed localized marketing campaigns to increase customer acquisition and retention
  • Leveraged consumer purchasing data to refine product positioning and pricing strategy
  • Analyzed sales reports to guide labor forecasting, inventory planning, and revenue targets
  • Utilized KPIs to drive team accountability and exceed productivity benchmarks
  • Recruited, trained, and developed cross-functional teams in high-volume environments

Education

Bachelor of Science - Business Management And Entrepreneurship

Florida Atlantic University
Boca Raton, FL
05-2023

Skills

  • Client Relationship Management
  • Revenue Growth & Sales Strategy
  • Performance Analytics & Reporting
  • Campaign Execution Support
  • Consumer Behavior & Market Insight
  • Cross-Functional Leadership
  • P&L Oversight
  • Operational Efficiency

Timeline

Team Member to General Manager

Raw Juce
09.2017 - 05.2025

Server

Moxies Bar & Grill
2024 - Current

Bachelor of Science - Business Management And Entrepreneurship

Florida Atlantic University
Alyssa Lawrence