Organized and efficient professional with a strong background in marketing and operations. Demonstrated success in managing multiple projects and enhancing community outreach initiatives to achieve measurable business outcomes.
Overview
2026
2026
years of professional experience
Work History
Co-Owner
New Look Plumbing, LLC
Duncannon , PA
2019 - Current
Created marketing campaigns to promote products and services.
Implemented new technologies to streamline processes and improve efficiency.
Managed customer service initiatives to resolve issues promptly and maintain high satisfaction levels.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Fostered relationships with suppliers to negotiate favorable terms and pricing.
Organized community events to promote the business and connect with customers.
CEO
Hall Household
Duncannon , PA
2013 - Current
Balanced family management with the operation of a small business.
Owner
Rustic Orchid Home Decor
Duncannon , PA
2020 - 2023
Managed daily operations of home decor retail business.
Curated custom home decor pieces using Fusion Mineral Paint (I was also sold this product line in store)
Developed and maintained relationships with local artisans and suppliers.
Coordinated visual merchandising to create appealing store displays.
Handled financial transactions and maintained accurate records of sales.
Hosted special events to boost brand awareness and increase community engagement.
Media Buyer
Pavone
Harrisburg , PA
2011 - 2013
Analyzed market trends, demographics, competitive landscape, and consumer behaviors to guide strategic media buy decisions.
Monitored campaign performance metrics such as cost per acquisition, return on investment, impressions, reach and frequency.
Collaborated with clients to clarify marketing objectives, establish budget parameters, and define target audiences.
Monitored expenditures across multiple accounts to ensure adherence to allocated budgets.
Assisted in developing requests for proposals when seeking new vendors or partners.
Pharmacy Retention Marketing Analyst
Rite Aid Corp
Camp Hill , PA
2006 - 2011
Managed direct mail campaigns from conception to completion, including list procurement and segmentation, creative design, print production, and mailing services.
Oversaw direct mail campaigns from concept to delivery, ensuring alignment with marketing goals.
Developed strategies for improving response rates through testing methods such as A/B split tests and multivariate testing.
Created targeted mailing lists through customer segmentation strategies to enhance campaign effectiveness.
Founder, Owner, Executive Creative Director, Producer, Small Business and Non Profit Business and Marketing Consultant and Coach at Whiskey Owl MediaFounder, Owner, Executive Creative Director, Producer, Small Business and Non Profit Business and Marketing Consultant and Coach at Whiskey Owl Media
Principal Owner | Senior Principal Technical Program Manager at SelMil Project Management ConsultingPrincipal Owner | Senior Principal Technical Program Manager at SelMil Project Management Consulting