Summary
Overview
Work History
Education
Skills
Timeline
Generic

Amanda Type

Darien,CT

Summary

Enthusiastic second-year student at Indiana University's Kelley School of Business, specializing in Marketing and Sustainability, expecting to graduate in May 2027. Active membership in Kappa Kappa Gamma, Women in Business, and the Social Media Marketing Club demonstrates dedication to expanding professional skills and networks while prioritizing environmental sustainability. Leveraging marketing skills, inspired to engage students, drive mentorship, and promote eco-conscious living through community experiences. Goal is to merge marketing skills with a passion for sustainability to develop eco-friendly business strategies benefiting both people and the planet.

Overview

7
7
years of professional experience

Work History

Organization Member

Women in Business at Indiana University
09.2023 - Current
  • Selected as one of 35 members from 471 applicants through a highly competitive recruitment process, which included a detailed written application and two rounds of interviews. The organization is dedicated to promoting the success and professional development of women pursuing careers in business.

Mentorship Associate

Women In Business - Indiana University
09.2024 - Current
  • Cultivate mentorship relationships among Women in Business members, connecting undergraduate students with Kelley MBA members to foster professional growth.
  • Develop mentor-mentee pairs through organized events, promoting meaningful connections and community empowerment.
  • Co-lead events focused on networking, personal, and professional development, creating opportunities for members to collaborate, engage, and support each other.

Intellectual Development Associate

Women In Business - Indiana University
09.2023 - 05.2024
  • Prepared members for future challenges by linking classroom discussions with real-world applications.
  • Designed and delivered educational programs, workshops, and initiatives to foster intellectual growth.
  • Co-led and managed events that enhanced learning experiences and promoted community engagement.
  • Distributed a weekly newsletter to 100+ recipients, featuring news, events, and resources.

Executive Committee Liaison

Social Media Marketing Club
09.2023 - Current
  • Hired as one of only two freshman students to the Executive Committee, demonstrating strong leadership and enthusiasm as confident self starter.
  • Develop and implement social media marketing strategies for local businesses, enhancing digital presence and customer engagement.
  • Design innovative campaigns for restaurants and retailers, boosting online visibility and brand recognition.
  • Collaborate with senior team members on marketing strategies and community outreach, acting as the primary communication link between departments for improved organizational efficiency.
  • Co-lead brainstorming sessions to consistently generate creative ideas for campaigns and promotions

Content Creator / Graphic Designer

The Ruden Report
08.2023 - Current
  • Enhance brand visibility through strategic design and content, collaborating with Founder
  • Lead innovative campaigns on Reels and TikTok, expanding audience engagement and reach.
  • Develop seasonal logos and promotional graphics to ensure consistent branding across all platforms.
  • Assist in creating digital content and promotional marketing materials, broadening the brand's digital footprint and all supporting campaigns.
  • Promote events and build audience through targeted social media efforts.

Founder & CEO

My Green Generation
01.2020 - Current

Founded MyGreenGen with a passion for promoting sustainable living and wellness by advocating eco-friendly products and innovative solutions, with a focus on positively impacting people and the planet.

  • Build authentic relationships by promoting healthy, eco-friendly brands through engaging educational content and driving participation in eco-conscious practices.
  • Lead recycling programs, environmental projects, and live educational content to foster positive planetary impact and inspire eco-friendly habits.
  • Design and maintained content for Facebook/Instagram, utilizing live streams and personalized messages to boost engagement, customer loyalty, and brand visibility.
  • Establish strategic partnerships with green industry influencers and brands, expanding reach through social media and affiliate networks.

Digital Marketing and Content Creation Assistant

BabyBox.com
02.2018 - Current

Contributed to enhancing BabyBox.com's online presence through administrative support, content and digital marketing efforts. Focused on managing and updating website content, supporting marketing campaigns, and delivering exceptional customer service to improve user experience and increase brand visibility

• Manage professional correspondence, ensuring clear and timely communication with clients.
• Handle client orders and efficiently resolve customer inquiries across multiple channels.
• Regularly update website content to feature key products, promotions, and seasonal offerings.
• Collaborate with the marketing team to execute campaigns, enhancing product visibility and customer engagement.
• Capture and edit high-resolution images for the back-to-school and seasonal campaign for digital platforms.

• Assist customers with product selections and personalized orders to meet their specific needs.
• Process and track orders, providing customers with timely updates on their purchase status.

Digital Content and SEO Intern

Admissions Village
05.2024 - 08.2024

Helped maintain website, ensuring content was consistently updated and site functionality was optimal. Collaborated with the content team to produce and publish engaging articles, blog posts, and resources, contributing to improved user engagement.
• Worked directly with Founder on various website projects.
• Analyzed website performance and user feedback to identify areas for improving navigation and usability.
• Suggested and implemented enhancements to optimize user experience.
• Developed the first Admissions Village Glossary of College Admissions Terms, a comprehensive tool for students and families to navigate the admissions process.

Clean Beauty Advocate /Youth Ambassador

Beautycounter
07.2019 - 04.2024

Passionate about clean beauty, with a deep understanding of the beauty industry's environmental and social impact. Dedicated to working with brands like Beautycounter that prioritize people and the planet by promoting safer skincare choices and sustainability.

  • Organized educational school and community events to highlight the importance of clean beauty and the risks of harmful ingredients in mainstream products.
  • Developed and led a product sampling program to distribute clean skincare alternatives and promote transparency.
  • Provided personalized skincare advice, tailoring recommendations based on individual skin types and concerns.
  • Established a trusted reputation as a leader in clean beauty, advocating for safer products across social media and peer networks.
  • Raised awareness about the harmful effects of traditional beauty products, championing eco-friendly safer alternatives.

Barista / Shift Manager

Greenology Kitchen
02.2020 - 07.2023
  • During four years at Greenology, merged the roles of barista and manager, ensuring premium customer experiences, streamlining operations, and enhancing the brand's digital presence.
  • Assisted customers with tailored smoothie choices, emphasizing health benefits and unique flavors.
  • Developed service strategies for peak hours and maintained cleanliness and organization in prep areas.
  • Fostered team communication and proposed menu innovations based on customer preferences.
  • Managed digital marketing content for campaigns across platforms, including Reels and TikTok.
  • Championed the introduction of eco-friendly packaging and sustainable retail products
  • Served as a key liaison between staff and management, conveying valuable feedback
  • Collaborated on menu innovations, to diversify offerings

Founder / Co-President

Marketing Evergreen DHS Club
08.2022 - 05.2023
  • Established club dedicated to sustainable business education, hosting sessions with industry experts and leading eco-friendly women's product awareness campaigns...

Junior Squash Coach / Mentor

Darien Elementary School, Ox Ridge, Chelsea Piers
10.2021 - 08.2022

Enthusiastic Junior Squash Coach and Mentor, dedicated to developing young players' athletic skills. Leveraged personal experience to introduce fundamental techniques and fitness routines while promoting strategic gameplay and serving as a positive role model.
• Guided players in mastering basic squash strokes and techniques, providing personalized coaching and actionable feedback.
• Developed individualized checklists for players to track progress and improve performance.
• Emphasized proper warm-up, stretching, and conditioning routines to reduce injury risks.
• Promoted disciplined training habits, highlighting the importance of nutrition and recovery for peak performance.
• Collaborated with senior coaches to facilitate drills and practice exercises.
• Participated in team fundraising events to support team expenses.

Education

Bachelors - Marketing

Kelley School of Business, Indiana University
Bloomington, IN
Current

High School Diploma -

Darien High School
Darien, Connecticut, USA
2023-05

Skills

    • Social media expertise
    • Content management
    • Event oversight
    • Project coordination
      • Event planning and execution
      • Teamwork and collaboration
      • Project management
      • Development activities

Timeline

Mentorship Associate

Women In Business - Indiana University
09.2024 - Current

Digital Content and SEO Intern

Admissions Village
05.2024 - 08.2024

Organization Member

Women in Business at Indiana University
09.2023 - Current

Intellectual Development Associate

Women In Business - Indiana University
09.2023 - 05.2024

Executive Committee Liaison

Social Media Marketing Club
09.2023 - Current

Content Creator / Graphic Designer

The Ruden Report
08.2023 - Current

Founder / Co-President

Marketing Evergreen DHS Club
08.2022 - 05.2023

Junior Squash Coach / Mentor

Darien Elementary School, Ox Ridge, Chelsea Piers
10.2021 - 08.2022

Barista / Shift Manager

Greenology Kitchen
02.2020 - 07.2023

Founder & CEO

My Green Generation
01.2020 - Current

Clean Beauty Advocate /Youth Ambassador

Beautycounter
07.2019 - 04.2024

Digital Marketing and Content Creation Assistant

BabyBox.com
02.2018 - Current

Bachelors - Marketing

Kelley School of Business, Indiana University

High School Diploma -

Darien High School
Amanda Type