Amy Reece
Charlotte,NC
Overview
17
17
years of professional experience
Work History
VP, Account Director – DV&L
Synchrony Financial
Charlotte, NC
01.2021 - 01.2025
- Lead Demand Generation campaign delivery planning and execution for Diversified, Value & Lifestyle platform
- Partner with platform marketing, commercial activation, and Demand Gen teams to plan & forecast channel capacity, prioritize campaigns and effect workload demand balancing to support P&L strategic priorities and governance requirements
- Lead, develop and manage efforts of a team of five Account Managers who engage, coordinate & lead multi-platform (email, direct mail, digital) project management for DV&L campaigns
- Serve as liaison and central point of contact for marketing teams for milestone tracking, change control requests, process exceptions, as well as omni-channel optimization opportunities
- Member and Co-Lead of Women’s Network Southeast Chapter; Performance Marketing Great Place to Work committee
AVP, Engagement Manager – Retail Card
Synchrony Financial
Charlotte, NC
01.2020 - 01.2021
- Coordination and management of Retail Card marketing campaigns including project intake, change control, capacity demand prioritization, and delivery planning
- Co-Scrum Master and implementation of agile practices for the Co-brand agile pod: Daily stand-ups, Kanban board, spring planning, and retrospectives
- Establish and manage relationships with client marketing team to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices
- Active in Mentor program and group planning committee, Member Women & Disability networks
Sales Development Manager
The Business Journals
01.2016 - 01.2020
- Supported 10 local ACBJ markets and over 40 local sales reps (included sales managers & ad directors)
- Developed customized sales presentations and strategic marketing plans across our print, digital and event platforms
- Managed select local digital sales products. Responsible for developing internal sales strategy, product enhancements and internal communications
- Grow programmatic revenue opportunities for local & national sales teams
- Manage deal setup and troubleshooting & post-sale account management for all programmatic campaigns
- Engage with SSP partners, DSPs and digital buyers across the US working with a variety of stakeholders
- Leads Management for ACBJ: responsible for assigning all in-bound leads for ACBJ via Salesforce/Marketo
- Developed go-to market strategy for ACBJ to support political & advocacy advertising efforts
- Built supportive sales materials & managed sales activities across local & national teams
- Oversaw ad operations & post sale efforts for all emerging advertising campaigns
National Sales Manager
The Business Journals
01.2011 - 01.2015
- Responsible for generating advertising revenue across digital, print and event platforms across 43 local market
- Built relationships with various decision makers in ad agencies and at the client: Entry level to C-Level; Primarily B2B clients in the following categories: Banking, Business Services, Accounting, Technology, Travel, & Law
- Grew existing partnerships, built new proposal ideas & programs including sponsorships & native content
- Grew digital account revenue by 1300% since 2011; achieved monthly, quarterly & annual quotas
Internet Sales Executive
Cox Media Group
Charlotte, NC
01.2010 - 01.2011
- Developed digital marketing campaigns including for local businesses in Charlotte
- Collaborated with TV Account Executives to sell & build digital campaigns for advertisers
- Develop digital marketing material and training for TV Account Executives
Senior Account Planner
The Business Journals
Charlotte, NC
01.2008 - 01.2010
- Supported National Sales Managers by creating customized online advertising solutions & sales materials
- Responsibilities included: collaborating with Ad Operations & Product team to build out custom programs, working with RFPs under tight deadlines, media planning & strategy, negotiation of media contracts, syndicated research, building presentations & sales materials, working directly with clients & agencies on behalf of the Sales Manager
- Awarded Tenzing Norway Award (MVP) in 2009
Timeline
VP, Account Director – DV&L
Synchrony Financial
01.2021 - 01.2025
AVP, Engagement Manager – Retail Card
Synchrony Financial
01.2020 - 01.2021
Sales Development Manager
The Business Journals
01.2016 - 01.2020
National Sales Manager
The Business Journals
01.2011 - 01.2015
Internet Sales Executive
Cox Media Group
01.2010 - 01.2011
Senior Account Planner
The Business Journals
01.2008 - 01.2010