Summary
Overview
Work History
Education
Skills
Timeline
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Amy White

South Hutchinson,USA

Summary

Seasoned Retail Banking & Credit Union Leader with 25 years of experience in operational management and member growth. Led multi-market retail operations and mergers, enhancing member experience and team performance. Expertise in strategic planning, business development, and budget management, contributing to sustainable growth and strong employee engagement.

Overview

27
27
years of professional experience

Work History

VP Branch Operations | All Markets

Heartland Credit Union
11.2021 - Current

Key Achievements:

  • Supported the branch footprint as the Credit Union grew from 350 Million to 530 Million in assets
  • Increased branch production by 10% annually through targeted operational strategies.
  • Increased teller referrals 15% annually.
  • Integrated two merger acquisitions, enhancing operational efficiencies and expanding market reach.
  • Led operations across eight branch locations in three different markets.
  • Implemented member feedback program.
  • Introduced organization-wide branch security enhancements.
  • Expanded preferred partner program, driving growth and fostering community engagement.
  • Delivered more than $40,000 in annual cost savings.
  • Directly supported organizational growth of more than 50% in assets during executive leadership tenure.

Current Responsibilities:

  • Lead retail operations for eight branch locations across multiple markets.
  • Oversee business development initiatives across all markets.
  • Partner with executive leadership on merger integration and strategic growth initiatives.
  • Identify and implement operational efficiencies and cost-saving measures.
  • Lead talent management, succession planning, and performance development.
  • Manage branch budgets, incentive programs, and operational compliance.
  • Represent the organization at industry conferences and speaking engagements.
  • Provide strategic leadership across eight branch locations through a management team supporting 47 employees in multiple Kansas markets.

Assistant Vice President, Branch Operations | Wichita/Newton Markets

Heartland Credit Union
08.2016 - 06.2018
  • Directed branch operations across Wichita and Newton markets.
  • Led the successful opening of the East Kellogg branch from planning through operational launch.
  • Managed branch leadership teams and drove sales, service, and operational performance.
  • Achieved 100% of weighted market scorecard goals in 2020.
  • Developed market growth strategies through business development and community engagement initiatives.

Branch Manager

Heartland Credit Union
08.2016 - 06.2018
  • Recruited, onboarded, and developed an entirely new branch team, establishing a high-performing service and sales culture.
  • Increased branch sales and member engagement through coaching and relationship-building strategies.
  • Managed lending, account acquisition, and business development efforts.
  • Directed community outreach initiatives and local charitable giving programs.

Branch Manager

Commerce Bank
02.2008 - 08.2016
  • Led retail branch operations, sales performance, and service delivery for a six-member team.
  • Consistently achieved annual growth objectives in deposits, loans, and consumer banking relationships.
  • Maintained high customer satisfaction standards while overseeing operational compliance.
  • Served on the charitable giving leadership committee, directing community investment initiatives.

Senior Financial Services Representative

Commerce Bank
06.2002 - 02.2008
  • In charge of meeting monthly goals
  • Opened accounts, Loans and Fixed Annuities
  • Made out bound calls to produce sales.

Member Service Representative

Mid American Credit Union
02.2000 - 06.2002
  • Open new accounts
  • Take and close loan applications
  • Member Service

Education

Bachelor of Business Administration (BBA) -

Fort Hays State University
01-2015

Skills

  • Branch operations
  • Banking leadership
  • Executive Leadership
  • Leadership & Strategy
  • Strategic planning
  • Merger integration
  • Business development
  • Operations
  • Budget Management
  • Branch leadership
  • Change Management
  • Risk Management
  • Compliance management
  • Talent development
  • Succession planning
  • Process improvement
  • Operational excellence
  • Financial Services
  • Consumer Lending
  • Member Experience
  • Branch Operations
  • Budget management
  • Operational excellence

Timeline

VP Branch Operations | All Markets

Heartland Credit Union
11.2021 - Current

Assistant Vice President, Branch Operations | Wichita/Newton Markets

Heartland Credit Union
08.2016 - 06.2018

Branch Manager

Heartland Credit Union
08.2016 - 06.2018

Branch Manager

Commerce Bank
02.2008 - 08.2016

Senior Financial Services Representative

Commerce Bank
06.2002 - 02.2008

Member Service Representative

Mid American Credit Union
02.2000 - 06.2002

Bachelor of Business Administration (BBA) -

Fort Hays State University
Amy White