Anand Tiruwa
Allen,Texas
Summary
PROFESSIONAL SUMMARY
Customer-focused account management professional with experience building and maintaining B2B relationships, managing international partner accounts, and driving customer engagement and platform adoption. Proficient in Salesforce Sales Cloud, CRM pipeline management, account health monitoring, engagement reporting, and Microsoft 365. Experienced in assessing customer needs, coordinating product demonstrations, recommending tailored solutions, and collaborating cross-functionally to enhance customer value and strengthen long-term relationships. Skilled in stakeholder communication, account activity tracking, and identifying opportunities to improve engagement and support account growth. Holds a Bachelor’s and Master’s degree in Business Administration, bringing a strong foundation in business operations, relationship management, and customer-focused problem-solving. Prepared to contribute to strategic account management, customer retention, adoption, and expansion objectives.
Overview
13
13
years of professional experience
Work History
Media Account Manager
RightNow Media
McKinney, Texas
08.2025 - Current
- Manage relationships with partner churches and ministry organizations, understand their needs, and coordinate account activities to support long-term partnerships and customer success.
- Supported customer onboarding and platform adoption by demonstrating RightNow Media resources, recommending relevant content, and guiding ministry leaders to maximize platform engagement.
- Monitor account activity and engagement using Salesforce reports and dashboards to identify trends, assess account health, and guide proactive follow-up.
- Identify opportunities to strengthen partner engagement and expand platform usage by aligning relevant resources with evolving organizational needs.
- Maintain accurate Salesforce CRM records, track account opportunities, document customer interactions, and coordinate follow-ups to support account planning and pipeline visibility.
- Collaborate with Sales and Support teams to address partner needs, coordinate issue resolution, communicate updates, and support a positive customer experience.
- Assess partner needs and organizational goals to recommend relevant resources and engagement approaches tailored to each ministry's objectives.
- Coordinated product demonstrations to help prospective and existing partners understand platform capabilities and relevant use cases.
- Connected available resources and engagement insights with partner goals, highlighting platform value and identifying opportunities for improved utilization.
- Work with internal stakeholders to coordinate account needs, support partner engagement initiatives, and identify opportunities to improve the overall customer experience.
- Support customer retention efforts through proactive communication, ongoing relationship development, and follow-up on partner needs and engagement challenges.
- Renewals and negotiations: Support subscription renewals by discussing partner needs, communicating platform value, addressing concerns, and coordinating renewal next steps.
- Major escalations: Manage complex customer escalations by coordinating internal stakeholders, communicating resolution plans, and following issues through to completion.
- Executive relationships: Develop relationships with senior decision-makers and communicate account priorities, customer needs, and engagement opportunities.
- ROI and measurable value: Analyze customer usage and outcomes to demonstrate value against defined objectives and recommend improvements.
- Contributed to account revenue and commercial planning by monitoring growth opportunities and supporting pricing and contract discussions.
- Customized demonstrations and solution design: Lead tailored discovery conversations and demonstrations to connect customer requirements with appropriate platform capabilities.
INTERNATIONAL CHURCH MEDIA ACCOUNT COORDINATOR
RightNow Media
Mckinney, TX
01.2025 - Current
- Build and maintain relationships with international churches and ministry leaders to understand their needs and support long-term partnerships.
- Conduct product demonstrations and introduce ministry leaders to RightNow Media resources that align with their ministry goals.
- Support customer adoption and platform engagement by recommending relevant video content and sharing strategies to help churches maximize the value of their subscriptions.
- Use Salesforce CRM to track account activity, manage pipeline opportunities, maintain accurate records, and coordinate timely follow-ups.
- Monitor account activity and engagement through Salesforce reports and dashboards to identify opportunities for improved platform usage.
- Collaborate with internal Sales and Support teams to coordinate partner requests, address customer needs, and improve the overall partner experience.
- Communicate with international partners across diverse countries, cultures, and time zones to develop relationships and support ministry objectives.
- Identify opportunities to introduce relevant resources and strengthen partner engagement through proactive communication and personalized recommendations.
BUSINESS @WORK ACCOUNT COORDINATOR
RightNow Media
Mckinney, TX
02.2022 - 12.2024
- Built relationships with business leaders and organizational stakeholders to understand their needs and introduce relevant business and leadership resources.
- Communicated RightNow Media's business solutions to prospective partners, highlighting resources for leadership development, team building, and employee care.
- Managed Salesforce CRM pipeline activities, tracked prospective accounts, maintained accurate records, and coordinated follow-ups to support Account Managers.
- Coordinated product demonstrations for prospective business partners, helping connect their organizational needs with relevant RightNow Media resources.
- Supported account development by identifying potential opportunities and facilitating communication between prospective partners and Account Managers.
- Maintained consistent communication with business stakeholders to strengthen relationships, address questions, and support the partner acquisition process.
- Collaborated with internal team members to coordinate prospect engagement, manage next steps, and maintain an organized sales pipeline.
DINING SERVICES COORDINATOR
Compass Group USA
Ada, OK
08.2018 - 10.2021
- Coordinated daily dining service operations to support efficient workflows, timely service, and a positive customer experience.
- Responded to customer requests and concerns, helping resolve issues promptly and maintain service quality.
- Collaborated with team members to coordinate daily priorities, address operational challenges, and ensure smooth service delivery.
- Managed multiple responsibilities in a fast-paced environment while maintaining attention to detail and consistent service standards.
- Communicated with customers and colleagues to understand needs, coordinate solutions, and support customer satisfaction.
BARISTA
Compass Group USA
Ada, OK
08.2018 - 10.2021
- Delivered friendly, responsive customer service by understanding customer needs, answering questions, and providing timely solutions.
- Resolved customer concerns professionally while maintaining service quality and a positive customer experience in a fast-paced environment.
- Collaborated with team members to coordinate daily tasks, manage competing priorities, and ensure efficient service delivery.
ROTARACT STUDENT CLUB FINANCIAL DIRECTOR
East Central University
Ada, OK
01.2019 - 08.2021
- Managed club budgets and financial plans to support organizational activities and ensure responsible use of available funds.
- Prepared and reviewed financial records to monitor expenditures, track budgets, and communicate financial performance to club directors and executive leadership.
- Identified potential financial risks and supported planning decisions through budget monitoring and financial analysis.
- Collaborated with club leadership to align financial resources with organizational priorities and planned activities.
- Communicated financial information clearly to leadership to support transparency, accountability, and informed decision-making.
PRAYER LEADER
Baptist Student Union
Ada, OK
05.2020 - 09.2020
- Coordinated group activities and prayer gatherings, helping organize schedules and support participation among student members.
- Communicated with student members to encourage participation, build relationships, and support a welcoming and collaborative environment.
- Collaborated with student leaders to coordinate activities and support the organization's goals and priorities.
ASIAN STUDENT ASSOCIATION TREASURY MANAGER
East Central University
Ada, OK
05.2019 - 08.2020
- Maintained accurate financial records, including transaction documentation, receipts, payments, and account reconciliations.
- Tracked organizational income and expenses to support budget oversight and responsible financial management.
- Prepared financial statements and communicated financial updates to support transparency and informed decision-making.
- Coordinated financial activities and maintained organized documentation to ensure accurate reporting and accountability.
ROTARACT STUDENT CLUB COMMUNITY DIRECTOR
East Central University
Ada, OK
04.2018 - 05.2019
- Coordinated community service projects by organizing timelines, assigning responsibilities, and tracking activities to support successful project execution.
- Collaborated with student members and club leadership to plan community initiatives, coordinate resources, and achieve shared objectives.
- Monitored project budgets and resource needs to support efficient planning and responsible use of funds.
- Worked with public relations and marketing teams to coordinate outreach activities, communicate project information, and encourage community participation.
ACADEMIC TUTOR
Providence College
Jhapa, NEPAL
01.2014 - 12.2016
- Provided individualized academic support by identifying students’ learning needs and adapting explanations to improve understanding.
- Communicated complex concepts clearly and patiently, helping students build confidence and work toward their academic goals.
- Monitored student progress and adjusted tutoring approaches based on individual needs and areas for improvement.
Education
HIGHER SECONDARY EDUCATION +2 LEVEL IN ACCREDITED BY TRIBHUVAN UNIVERSITY COMMERCE -
Providence College
Jhapa, NepalCERTIFICATE PROGRAM ACCREDITED BY ACBSP IN ENTREPRENEURSHIP -
East Central University
Ada, OK, USCERTIFICATE PROGRAM ACCREDITED BY ACBSP IN BANKING AND FINANCE -
East Central University
Ada, OK, USBACHELOR OF SCIENCE (B.S.) - BUSINESS ADMINISTRATION MANAGEMENT
East Central University
Ada, OK, USMASTER OF SCIENCE (M.S.) - BUSINESS ADMINISTRATION
Georgia Southwestern State University
Americus, GA, USSkills
- Customer Relationship Management
- Account Management & Partner Relationships
- Customer Engagement & Platform Adoption
- Account Health Monitoring & Engagement Analysis
- Customer Needs Assessment
- Account Growth & Opportunity Identification
- Customer Retention Support
- B2B Relationship Development
- Product Demonstrations & Solution Recommendations
- Salesforce Sales Cloud & CRM Pipeline Management
- Salesforce Reports & Dashboards
- Customer Issue Coordination & Resolution
- Cross-Functional Collaboration
- International Stakeholder Communication
- Account Activity Tracking & Reporting
- Microsoft 365
Awards, Recognition & Professional Achievements
- Beta Gamma Sigma- Member of the international business honor society recognizing academic achievement.
- Top Sales Performer - #1 of the Month - Recognized for achieving the highest monthly sales performance.
- Sales Excellence Award - 2024
- Highest MMR Award - 2024
- Peak Sales Achievement Quarter - Recognized for strong quarterly sales performance.
- Peak Performer Award - Recognized for outstanding professional performance.
- Tiger Tank Business Competition - 1st Place - Recognized for business strategy and entrepreneurial achievement.
- Monthly Recurring Revenue Contribution - Contributed up to $10,000 in monthly recurring revenue (MRR) for RightNow Media.
- Sales Performance Excellence - Achieved top rankings in bookings, holds, and activations.
- Cross-Functional Collaboration & Product Feedback - Served as a liaison between Sales and Software teams, communicating sales feedback, identifying improvement opportunities, and sharing insights to inform software enhancements.
Timeline
Media Account Manager
RightNow Media
08.2025 - Current
INTERNATIONAL CHURCH MEDIA ACCOUNT COORDINATOR
RightNow Media
01.2025 - Current
BUSINESS @WORK ACCOUNT COORDINATOR
RightNow Media
02.2022 - 12.2024
PRAYER LEADER
Baptist Student Union
05.2020 - 09.2020
ASIAN STUDENT ASSOCIATION TREASURY MANAGER
East Central University
05.2019 - 08.2020
ROTARACT STUDENT CLUB FINANCIAL DIRECTOR
East Central University
01.2019 - 08.2021
DINING SERVICES COORDINATOR
Compass Group USA
08.2018 - 10.2021
BARISTA
Compass Group USA
08.2018 - 10.2021
ROTARACT STUDENT CLUB COMMUNITY DIRECTOR
East Central University
04.2018 - 05.2019
ACADEMIC TUTOR
Providence College
01.2014 - 12.2016
HIGHER SECONDARY EDUCATION +2 LEVEL IN ACCREDITED BY TRIBHUVAN UNIVERSITY COMMERCE -
Providence College
CERTIFICATE PROGRAM ACCREDITED BY ACBSP IN ENTREPRENEURSHIP -
East Central University
CERTIFICATE PROGRAM ACCREDITED BY ACBSP IN BANKING AND FINANCE -
East Central University
BACHELOR OF SCIENCE (B.S.) - BUSINESS ADMINISTRATION MANAGEMENT
East Central University
MASTER OF SCIENCE (M.S.) - BUSINESS ADMINISTRATION
Georgia Southwestern State University