Andrea Brancati
Scottsdale,AZ
Summary
Innovative marketing director with proven expertise in cross-channel marketing strategies, CRM management, and KPI analysis, enhancing lead generation and revenue growth.
Overview
10
10
years of professional experience
Work History
Marketing Director
Suncovia
Phoenix, Arizona
09.2024 - 08.2026
- Redefined Suncovia's brand positioning and marketing strategy to enhance market presence as a leading solar contractor in New England.
- Directed cross-channel marketing strategy and CRM management, overseeing website, social media, paid advertising, email, SMS, print campaigns, and seminars to drive lead generation and revenue growth.
- Executed comprehensive marketing strategies across digital, traditional, and direct channels to stimulate brand growth and lead generation.
- Established and analyzed key performance indicators (KPIs) to evaluate campaign effectiveness and optimize marketing expenditure for improved ROI.
Marketing Manager, Demand Generation
Sunny Energy
Tempe, Arizona
08.2021 - 08.2024
- Created and executed multi-channel marketing campaigns, including social media, radio, TV, direct mailers, digital advertising, blog posts, hosted webinars, and marketing emails.
- Drove average annual increase of 30% in marketing sales from 2018-2023 while designing marketing collateral for branding and advertising.
- Managed marketing budgets, tracked spending, and measured Return on Investment (ROI) to optimize resource allocation.
Marketing Communications Specialist
Sunny Energy
Tempe, Arizona
06.2018 - 08.2021
- Enhanced brand recognition through strategic B2B marketing efforts across radio, AdWords, SEO, TV, trade shows, and PR.
- Proposed and implemented targeted improvements to marketing campaigns, resulting in increased lead generation.
- Monitored and reported on comprehensive marketing campaign performance, ensuring data-driven decision-making throughout.
- Created brochures and flyers to promote brand awareness.
Marketing Coordinator
Sunny Energy
Tempe, Arizona
06.2017 - 06.2018
- Coordinated marketing activities to increase public interest and engagement.
- Collaborated with business owners to align marketing initiatives with goals for new and existing locations.
- Contributed to brand development and lead generation initiatives, enhancing market presence.
Marketing and Social Media Associate
SRE.com
Scottsdale, Arizona
11.2016 - 05.2017
- Developed and executed social media marketing campaigns that increased brand awareness.
- Engaged with audiences across social media platforms to foster community interaction.
- Analyzed campaign effectiveness, resulting in optimized engagement strategies.
Education
Bachelor of Arts - Communications
Arizona State University
Tempe, AZ05-2016
Skills
- Marketing strategy
- Cross-channel marketing
- CRM management
- SaaS marketing
- Lead generation
- Campaign planning
- Budget management
- KPI analysis
- Data-driven decision making
- Brand development
Timeline
Marketing Director
Suncovia
09.2024 - 08.2026
Marketing Manager, Demand Generation
Sunny Energy
08.2021 - 08.2024
Marketing Communications Specialist
Sunny Energy
06.2018 - 08.2021
Marketing Coordinator
Sunny Energy
06.2017 - 06.2018
Marketing and Social Media Associate
SRE.com
11.2016 - 05.2017
Bachelor of Arts - Communications
Arizona State University