Andrew Rives Jr.
Summary
Dynamic Midwest Regional Market Manager with over 30 years at Universal Music/Republic Def Jam Music Group, excelling in territory management and relationship building. Spearheaded promotional events that boosted brand visibility and revenue, while developing strategic marketing plans that consistently achieved targets. Known for exceptional communication and problem-solving skills, driving long-term partnerships and success.
Overview
30
30
years of professional experience
Work History
Midwest Regional Market Manager
Universal Music/Republic Def JamMusic Group
04.1995 - 04.2025
- Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue.
- Coordinated promotional events within the region, increasing brand visibility and generating leads for future sales opportunities.
- Ensured consistent communication between headquarters and regional offices by establishing clear reporting channels.
- Presented at industry conferences and events, showcasing company products and services to potential clients and partners.
- Developed strategic and tactical marketing plans for region.
- Promoted programs, products and services with multi-channel strategies.
- Managed centralized marketing resources for entire area.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Over a 30 year span I played a vital role in Def Jam Music's massive success, contributing to it's 40yr legacy and sales of 700m+ in album consumption.
Education
No Degree - Political Science
Central State University
Wilberforce, OHSkills
- Territory management
- Promotional planning
- Team collaboration
- Marketing plan development
- Influencer partnerships
- Teamwork
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Critical thinking
- Organizational skills
- Creative thinking
- Active listening
- Adaptability and flexibility
- Decision-making
- Detail-oriented
- Relationship building
- Self motivation
- Professionalism
- Professional demeanor
Accomplishments
- Achieved sales and consumption of many music artists and projects through effectively helping with market visits, promo tours and building relationships.
Timeline
Midwest Regional Market Manager
Universal Music/Republic Def JamMusic Group
04.1995 - 04.2025
No Degree - Political Science
Central State University
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