Andrew Triana
Richmond,IN
Summary
Product Development and Brand Management Executive with a strong record in launching innovative consumer products and driving profitable growth. Expertise in leading product lifecycles, establishing strategic retail partnerships, and executing impactful brand strategies that enhance market presence and achieve business objectives.
Overview
28
28
years of professional experience
Work History
Director of Global Branding & eCommerce
Stern Pinball, Inc.
Chicago, IL
06.2013 - Current
- Spearheaded development of new licensed collectibles, apparel, accessories, and lifestyle products while enhancing existing lines to drive sales growth.
- Directed the development and launch of quarterly merchandise collections for Stern Pinball’s eCommerce platform, aligning products with brand initiatives and market demand.
- Led integrated marketing campaigns across digital and retail channels to drive customer acquisition, brand awareness, and revenue growth.
- Established strategic retail partnership with Costco to introduce and sell over 3,000 pinball machines across national and international channels, enhancing brand reach.
- Planned and implemented visual merchandising and eCommerce promotional strategies, resulting in increased product visibility and improved sales performance.
- Collaborated directly with entertainment licensors to secure artwork, product, and packaging approvals while ensuring compliance with brand standards and licensing requirements.
- Built and maintained strong relationships with licensors, manufacturers, vendors, retailers, and key industry partners to support product launches and business development.
Innovation Leader
Hallmark Cards, Inc.
Kansas City, MO
01.2012 - 05.2013
- Partnered with brand development teams to identify and capitalize on opportunities for product line extensions and merchandising initiatives.
- Analyzed customer feedback, sales performance, and market trends to recommend product enhancements that increased consumer interest and drove sales growth.
- Developed age-targeted product assortments for Gold Crown retail stores, aligning merchandise with customer demographics and market trends.
- Ensured adherence to corporate policies, brand standards, and strategic business objectives throughout all product development activities.
- Managed cross-functional communication, providing timely project updates, resolving issues, and aligning stakeholders to drive successful project execution.
- Led, coached, and mentored a team of six associates, fostering professional growth, improving performance, and supporting long-term career development.
Senior Brand Manager
The Topps Company
New York, NY
12.2008 - 12.2011
- Led brand development, portfolio expansion, and lifecycle management to maximize product performance and long-term brand value.
- Developed and executed brand strategies for five major licensed properties, including Star Wars, Marvel, WWE, Club Penguin, and Garbage Pail Kids, ensuring consistent brand messaging and market positioning.
- Conceptualized and developed innovative product and packaging solutions that enhanced consumer appeal and strengthened brand presence.
- Planned and executed brand-building initiatives and promotional events, expanding product distribution and enhancing national market presence.
- Managed vendor relationships, overseeing advertising and promotional initiatives to align with business objectives.
Director of Product Development
The Pokémon Company
New York, NY
01.2005 - 11.2007
Freelance Artist
Marvel Comics / DC Comics
New York, NY
11.1998 - 03.2005
Education
Bachelor of Arts - Music
University of North Carolina at Chapel Hill
Chapel HillSkills
- E-commerce
- Brand Management
- Product Development
- New Product Launches
- Licensing Strategy
- Marketing Strategy
- Merchandising
- Strategic Planning
- Cross-Functional Leadership
- Vendor & Retail Partnerships
- Product Packaging
- Digital Design Tools
- Microsoft Office
Timeline
Director of Global Branding & eCommerce
Stern Pinball, Inc.
06.2013 - Current
Innovation Leader
Hallmark Cards, Inc.
01.2012 - 05.2013
Senior Brand Manager
The Topps Company
12.2008 - 12.2011
Director of Product Development
The Pokémon Company
01.2005 - 11.2007
Freelance Artist
Marvel Comics / DC Comics
11.1998 - 03.2005
Bachelor of Arts - Music
University of North Carolina at Chapel Hill