TERESA VALLEJOS EGHOLM

Lead strategy, Shoppable Content, operation and growth of the company’s direct-to-consumer eCommerce business under the Office of the CEO Corporate Strategy & Transformation team and moved it into the commercial side of the business in New York Sales.

-Built and scaled a digital marketplace business, creating a new revenue channel beyond the company’s traditional media operations.

-Led overall P&L ownership, revenue growth strategy, merchandising, and platform optimization for the commerce business.

-Owned end-to-end Shopify platform strategy, optimizing user experience, checkout flow, and product merchandising to improve conversion rates by 3X.

-Led cross-functional teams across marketing, product, content production, and partnerships to deliver integrated commerce experiences across TV, streaming, and digital platforms.

-Built and managed multi-million-dollar vendor and brand partnerships, expanding marketplace assortment and revenue opportunities.

-Developed SKU strategy, pricing, and merchandising optimization to drive sustained DTC growth.

-Led customer acquisition through TV campaigns, streaming activations, social media, paid digital marketing, and retargeting programs.

• Recruited by SVP, Growth Initiatives to help launch and manage several initiatives, focused on demonstrating business viability and executing their vision of adding additional revenues through previously untapped opportunities. Transitioned under Office of CEO Corporate Strategy after SVP, GD departure in 2020, taking over the leadership of the eCommerce initiative.
• Managed $6M partnership and marketing strategy with Match.com launching a Hispanic Dating App and growing 1M+ subscribers in less than 12-months through tech strategies and marketing initiatives.
• Recruited by SVP, Growth Initiatives to help launch and manage several initiatives, focused on demonstrating business viability and executing their vision of adding additional revenues through previously untapped opportunities. Transitioned under Office of CEO Corporate Strategy after SVP, GD departure in 2020, taking over the leadership of the eCommerce initiative.
• Established $2M partnership and marketing campaign with a new-to US Market Spanish Liquor company, Licor 43.
• Helped corporate leadership make critical, data-driven decisions by isolating emerging opportunities and acting as SME (Subject Matter Expert) for key personnel, division managers, and C Suite executive support.

• Promoted into distinct, concurrent senior analyst and corporate finance management roles working directly with the C Suite Executives (SVP, CFO) to lead the finances for the reimbursement oversight of a US Government-mandated Spectrum Repack project (national relocation of studio locations and infrastructure) and manage the finance leadership program.
• Collaboratively supported the management of finances related to a $70M government-mandated engineering / relocation project to transition station transmitters to new locations over a 18-month period, including:
• Provided ongoing remote and in-person training and mentorship to individuals across locations throughout the US.
• Managed finances for $70M government-mandated engineering/relocation project to transition station transmitters, ensuring compliance and efficiency throughout 18-month duration.
• Develop strong performers and built a consistent pipeline of internal candidates to fill critical internal opportunities by overseeing the development and facilitation of onboarding and continuous training processes.
• Developed strong performers and built a consistent pipeline of internal candidates to fill critical internal opportunities by overseeing the development and facilitation of onboarding and continuous training processes.

• Promoted through progressively expanding roles from staff and senior accounting positions to regional market finance lead, overseeing finance and accounting functions for San Diego and El Paso markets.
• Collaborated with VP Finance Director and SVP, GM of West region to ensure compliance and accuracy of finance and accounting processes, supporting local team and summarizing activity reports for management.
• Achieved cost savings and optimized profitability by developing and analyzing department budgets and preparing detailed reports.