Anita Boeninger

• Drew between 45k-90k audience members per online summit with over $16M in direct sales & $28M in downstream attribution across 4 years
• Presided over a 40% increase in audience & sales during tenure
• Executed more than 65 online conference marketing campaigns end to-end
• Trained, coordinated & led team of 12 high-performing marketing specialists across tenure
• Delivered brand ID and copy for digital products containing over 80,000 hours of high-quality, life-changing content to 2M people
• Developed & optimized landing pages to increase lead gen strategy that increased qualified leads by over 30%
• Exceeded yearly revenue goals two years in a row with A-list recruitment, improved marketing assets, stronger funnel strategies, and effective copywriting.

• Designed and implemented new marketing strategies, resulting in a 35% increase in average conversion rate across all summits
• Innovated & developed effective product marketing briefs for all online summit campaigns
• Wrote all sales copy for 19 summit campaigns, with an average of 45,000 audience members.

• Recruited over 50 medical experts & celebrities for online & in-person event series
• Recruited and managed team of 8 to execute online global broadcast of summit
• Hosted over 50 interviews & panel discussions over a period of 3 years
• Secured interviews on national television, regional and local radio, and numerous podcasts
• Attracted over 8800 active audience members to the first Summit in 2015, and tens of thousands more in web traffic
• Produced and hosted 4 in-person conferences in NYC with 80-100 people in attendance at each
• Procured angel funds to launch & numerous corp partnerships
• Launched a series of successful courses following the summit.

● Organized private investor events

● Creating talking points for conferences, panels, press

● Campaign & event launch management for token sale

● Sales & customer service management leading up to and during token sale

• Tripled patient program enrollment through marketing outreach
• Administered holistic pre-surgical program for over 1000 patients
• Facilitated hundreds of staff wellness groups & programs for NYU's corporate clients, executive and medical employees
• Piloted 16 new outpatient programs in Therapeutic Yoga, Qigong, Somatic Movement & Meditation.