ANNE-MARIE SULLIVAN
Marketing Manager
Omaha,NE
Summary
Talented business leader offering skills in strategic marketing; having started and operated an alternative wellness practice and yoga studio. However, in the current Covid environment continuing is not feasible. My prior experience includes a successful career as a Vice President of Marketing for NetRegulus Software, Director of Product Management for Kroll International, and a full-time mom for over a decade. Excellent marketing, customer service and management skills with more than 11 years of combined experience. Highly effective and comfortable working with people at all levels in organization. I am looking forward to contributing to your company's financial and cultural wellbeing and growth.
Overview
6
6
years of post-secondary education
13
13
years of professional experience
Work History
Owner
The Yoga Garage
Omaha, NE
05.2020 - Current
- Branding, Marketing Strategy
- Content Creation, Community Building, Client Relations, Community Outreach, Internal Education and Communication
- Social Media Campaigns, Market Research, Email Campaigns, Press Releases, Website Design, Photography, Video Editing, Sound Editing
- Copyright and Trademark Management, CRM Software Management (MindBody) for Scheduling, Online Booking, Accounting and Tracking.
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
Yoga and Meditation Instructor
Lotus House Of Yoga
Omaha, NE
01.2017 - 06.2020
- Taught yoga and meditation courses across the city, schools, corporations and in studio. Nearly 1000 hours of training and certification to teach both yoga and mindfulness to adults and youth.
Owner
Living Stones Wellness
Omaha, NE
06.2017 - 03.2020
- Branding, Content Creation, Community Building and Outreach.
- Email Campaigns, SEO, Video Editing,
- Website Design and creation.
- Instruction, Class and Workshop Creation.
- Promoted business via social media to generate leads and maximize brand identity.
Vice President of Marketing
NetRegulus
Minneapolis, MN
08.1996 - 09.1998
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Director of Product Management
Ontrack Data Recovery
Eden Prairie, MN
06.1993 - 08.1997
- Managed benchmarks, product demonstrations and testimonials for performance evaluation.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Managed software product development cycle, including prototyping designs and coordinating mass production.
- Consulted with product development teams to enhance products based on customer data.
- Authored think-big whitepapers about solutions to industry problems.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Met strict deadlines, coordinating all moving parts in product team and orchestrating well-designed flow.
Education
Master of Arts - Literature And Business Communications
Old Dominion University
Norfolk, VA 08.1990 - 05.1992
Bachelor of Arts - Communications
University Of Minnesota - Twin Cities
Minneapolis, MN 08.1986 - 05.1990
Skills
Marketing Strategy
undefinedTimeline
Owner
The Yoga Garage
05.2020 - Current
Owner
Living Stones Wellness
06.2017 - 03.2020
Yoga and Meditation Instructor
Lotus House Of Yoga
01.2017 - 06.2020
Vice President of Marketing
NetRegulus
08.1996 - 09.1998
Director of Product Management
Ontrack Data Recovery
06.1993 - 08.1997
Master of Arts - Literature And Business Communications
Old Dominion University
08.1990 - 05.1992
Bachelor of Arts - Communications
University Of Minnesota - Twin Cities
08.1986 - 05.1990
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