Summary
Overview
Work History
Skills
References
Timeline
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Anthony Hernandez

Yucaipa,CA

Summary

Accomplished automotive sales and management professional with a proven track record in leading teams and optimizing operational efficiency. Experienced in internet sales, CRM management, and implementing company processes to drive substantial sales growth. Adept at fostering client relationships, executing effective sales strategies, and leveraging technology to meet organizational goals. Proficient in Vauto, Autovision, DealerSocket, and Ignite.

Overview

13
13
years of professional experience

Work History

Used Car and Wholesale Manager

Cardinale Way Volkswagen and Mazda in Corona
01.2022 - Current
  • Oversaw the online presence and inventory profiles for pre-owned vehicles, ensuring vehicle descriptions and high-quality images were promptly updated on dealership websites
  • Coordinated with service and parts departments to expedite reconditioning, achieving a target of retail-ready vehicles within four days of arrival
  • Developed and implemented pricing strategies and promotional campaigns to boost sales of pre-owned inventory
  • Conducted market research and competitor analysis through VAuto and AutoVision to identify trends and opportunities for inventory expansion and pricing adjustments
  • Trained sales staff on product knowledge and sales techniques, enhancing customer satisfaction and retention
  • Evaluated vehicles for retail or wholesale based on service inspections and market demand
  • Executed strategies to optimize profitability on wholesale transactions, including price negotiations and managing logistics
  • Monitored market trends and economic indicators to adjust inventory levels and anticipate demand changes
  • Managed wholesale acquisition processes, including appraisals, inspections, and title transfers, ensuring regulatory compliance.

Director of K.B.B. Purchasing Program, Appraiser & Wholesale Manager

Cardinale Way Mazda in Corona
01.2019 - 01.2022
  • Managed the KBB purchasing program from initiation to completion
  • Scheduled and executed vehicle appraisals, ensuring adherence to DMV and lien holder regulatory requirements
  • Streamlined purchase paperwork processes, improving transaction efficiency with the business office and DMV Clerk to ensure accurate and timely customer payments
  • Implemented strategic pricing strategies based on market trends and competitive analysis, resulting in improved profit margins
  • Negotiated with vendors and explored various auction providers to secure the highest gross for wholesale units
  • Maximized profitability on purchasing and trade appraisals for the sales department.

Internet Director / Sales Manager

Cardinale Way Mazda in Corona
01.2015 - 01.2019
  • Directed the internet sales department, overseeing CRM strategy implementation that resulted in a notable 30% increase in online lead conversion rates within six months
  • Utilized advanced analytics to identify customer behavior patterns and optimize digital marketing campaigns
  • Enhanced the dealership's online presence and user experience by collaborating closely with IT teams, resulting in improved website traffic and lead generation
  • Trained and mentored sales staff on effective use of CRM tools and internet sales techniques
  • Conducted regular performance reviews and implemented corrective actions to ensure sales goals were consistently met.

Internet Manager of New and pre owned Sales

Cardinale Way Hyundai in Corona
01.2012 - 01.2015
  • Led a dynamic team in overseeing all aspects of new and pre-owned vehicle sales operations
  • Developed and implemented strategic initiatives that consistently exceeded quarterly sales targets by 20%
  • Fostered a customer-centric environment, ensuring high levels of customer satisfaction through effective sales processes and techniques
  • Collaborated with Service and finance departments to create compelling sales campaigns and financing options.

Skills

  • Sales Leadership
  • Operational Optimization
  • CRM Management
  • Strategic Planning
  • Customer Relationship Management
  • Technical Proficiency
  • Team Management

References

References available upon request.

Timeline

Used Car and Wholesale Manager

Cardinale Way Volkswagen and Mazda in Corona
01.2022 - Current

Director of K.B.B. Purchasing Program, Appraiser & Wholesale Manager

Cardinale Way Mazda in Corona
01.2019 - 01.2022

Internet Director / Sales Manager

Cardinale Way Mazda in Corona
01.2015 - 01.2019

Internet Manager of New and pre owned Sales

Cardinale Way Hyundai in Corona
01.2012 - 01.2015

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Anthony Hernandez