Antwan Kelly
Buffalo,NY
Summary
Personable and resourceful, equipped with essential skills for role. Possesses solid understanding of team coordination and operational management, with strong abilities in data analysis and process optimization. Capable of driving efficiency and fostering team collaboration to achieve organizational goals.
Developed skills in collaborative and fast-paced environment, excelling in team coordination and operational management. Demonstrated abilities in data analysis and process optimization, ensuring effective project execution. Seeking to leverage these transferable skills in new field to drive impactful results.
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
3
3
years of professional experience
Work History
Assistant Regional Manager
IFH – Planet Fitness
04.2025 - Current
- - Support operations across multiple clubs within the Buffalo/Niagara Region, driving sales, membership growth, and operational excellence by mentoring GMs and front-line leaders.
- - Conduct routine club inspections, analyze KPIs (joins, cancels, usage), and report findings to the Regional Manager to support informed strategic decisions.
- - Facilitate onboarding and new hire orientation for assigned locations while ensuring consistent execution of training programs and company policies.
- - Partner with RM and T&D Specialist to conduct quarterly IDP reviews, assess GM performance, and develop growth-focused action plans for team leaders.
- - Act as a communication bridge between corporate leadership and club teams, crafting professional updates, summarizing weekly regional activity, and ensuring all standards are clearly delivered.
- - Assist in staffing decisions, lead meetings with Assistant Managers and Front Desk Leads, and participate in community marketing efforts to drive brand presence.
General Manager
IFH – Planet Fitness
02.2024 - 04.2025
- - Lead and develop a team of 20+ employees, including Assistant Manager, Front Desk staff, and Fitness Trainers, fostering a high-performance, service-driven culture.
- - Increased membership revenue and EFT per member by executing targeted sales strategies, improving prospect closing rates, and reducing attrition.
- - Strengthened community engagement through local field marketing events and corporate partnerships, driving membership growth and brand visibility.
- - Oversaw operational compliance and excellence, consistently achieving high brand standard audit scores and maintaining top-tier cleanliness and maintenance metrics.
- - Managed payroll and scheduling to optimize labor efficiency while maintaining exceptional service standards.
General Manager
IFH – Planet Fitness
09.2023 - 02.2024
- - Improved club profitability and operational performance, surpassing membership growth and revenue targets within a short timeframe.
- - Led comprehensive staff training on PFHQ & Ignite Fitness initiatives, ensuring consistent brand standards and an outstanding member experience.
- - Directed local marketing efforts, increasing community awareness and expanding new membership joins.
Assistant Manager
IFH – Planet Fitness
02.2023 - 09.2023
- - Supported club operations and improved performance metrics, contributing to membership and revenue growth.
- - Assisted in recruiting, interviewing, and training front desk and fitness staff, ensuring alignment with company standards.
- - Oversaw inventory and sales performance, identifying opportunities to increase retail sales and improve operational efficiency.
- - Acted as a mentor to front-end employees, fostering professional growth and development through coaching and performance feedback.
- - Helped enforce cleanliness, safety, and brand compliance standards throughout the club.
Social Media Marketing Intern
Utica University
10.2022 - 09.2023
- - Collaborated with a team to create dynamic and engaging content for TikTok and Instagram, enhancing brand presence and student engagement.
- - Participated in brainstorming sessions to develop creative strategies and deliver visually appealing, informative, and entertaining content.
- - Strengthened teamwork and project management skills while contributing to overall campaign success.
Education
Bachelor of Science - Marketing, Minor in Communication
Utica University
05-2024
Skills
- Customer relations
- Staff development
- Sales management
- Budget administration
- Operational improvement
- Customer service
- Problem-solving
- Time management
- Multitasking and organization
- Team leadership
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of +30 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Directed multi-club performance across locations totaling $600,000 in EFT revenue and 25,000+ current members, using KPI-driven leadership and systems management.
- Implemented service, cleanliness, and PFU compliance standards resulting in improved retention and consistent membership growth.
- Developed and promoted multiple high-performing managers and assistant managers through structured 30-60-90 plans, weekly coaching, PFU training, and individualized growth strategies.
- Built a servant-leadership culture across clubs, improving accountability, communication, and staff engagement.
- Led weekly leadership conversations using tools such as the Nine-Box Talent Matrix, MPS coaching, KPI scorecards, and live role-plays.
- Successfully opened or transitioned teams in new or underperforming clubs by establishing systems, SOP training, and staff-readiness pipelines.
Languages
English
Native or Bilingual
Latin
Professional Working
Timeline
Assistant Regional Manager
IFH – Planet Fitness
04.2025 - Current
General Manager
IFH – Planet Fitness
02.2024 - 04.2025
General Manager
IFH – Planet Fitness
09.2023 - 02.2024
Assistant Manager
IFH – Planet Fitness
02.2023 - 09.2023
Social Media Marketing Intern
Utica University
10.2022 - 09.2023
Bachelor of Science - Marketing, Minor in Communication
Utica University