Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

April Emerson

Hector

Summary

Dynamic sales professional with a proven track record at Equinox Broadcasting, excelling in client relationship management and advertising campaign execution. Recognized for driving revenue growth and developing innovative sales strategies. Adept at market research and contract negotiation, consistently enhancing customer satisfaction and loyalty through personalized service and effective communication.

Overview

19
19
years of professional experience

Work History

Account Executive

Coastal Television~ Big Fox WYDC
Corning
01.2023 - Current
  • Developed client relationships through effective communication and personalized service.
  • Managed advertising campaigns across various media platforms for clients.
  • Collaborated with creative teams to produce engaging promotional materials.
  • Conducted market research to identify new business opportunities and trends.
  • Presented proposals and marketing strategies to potential clients and stakeholders.
  • Oversaw contract negotiations to ensure favorable terms for clients and the company.
  • Provided ongoing support to clients, addressing inquiries and resolving issues promptly.
  • Managed online advertising campaigns across various digital channels.

Tasting Room Associate

Damiani Wine Cellars
Burdett
06.2023 - 12.2023
  • Conducted wine tastings for guests, enhancing their tasting experience at the winery.
  • Educated visitors on wine varieties and production processes during tours.
  • Assisted the team in growing wine club memberships & strengthening member relationships & increasing Sales.

General Sales Manager

Equinox Broadcasting
Horseheads
01.2011 - 03.2020
  • Managed sales team to achieve revenue targets and improve performance.
  • Developed training programs to enhance product knowledge and selling skills.
  • Analyzed market trends to identify opportunities for growth and expansion.
  • Created promotional strategies and campaigns.
  • Established strong relationships with key clients to drive customer loyalty.
  • Awarded certificate of appreciation for continued community support
  • Community Involvement, helped develop Troop Ride. Committee Member of Southern Tier Jazz Festival & Paint the Night Pink.
  • Creative development Opening the Finger Lakes Market and Industry (Ie: Damiani Wine Cellars, Wagner Vineyards Campaigns)

Senior Sales Executive

Equinox Broadcasting
Horseheads
11.2006 - 12.2010
  • Developed strong relationships with key clients to enhance customer satisfaction.
  • Increased revenue on average 10% each year
  • Promotion & Campaign development for clients
  • Promoted to General Sales Manager

Education

High School Diploma -

Waverly Junior Senior High School
Waverly, NY
01-1990

Some College (No Degree) - Early Education

Corning Community College
Corning, NY

Skills

  • Client relationship management
  • Advertising campaign management
  • Market research
  • Contract negotiation
  • Digital marketing
  • Sales strategy development

Affiliations

  • I enjoy hiking in the Finger Lakes, Kayaking and new wine experiences when I get the chance.
  • I have raised two children, now grown starting their own families.
  • I love to be engaged in community involvement all around me.

Timeline

Tasting Room Associate

Damiani Wine Cellars
06.2023 - 12.2023

Account Executive

Coastal Television~ Big Fox WYDC
01.2023 - Current

General Sales Manager

Equinox Broadcasting
01.2011 - 03.2020

Senior Sales Executive

Equinox Broadcasting
11.2006 - 12.2010

High School Diploma -

Waverly Junior Senior High School

Some College (No Degree) - Early Education

Corning Community College

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