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April Gouveia
Bedford,NH
Work Preference
Summary
B2B marketing leader with extensive experience in healthcare strategy and product adoption. Consistently drives engagement and retention through data-driven, omni-channel marketing initiatives. Collaborates cross-functionally to optimize customer journeys and enhance brand messaging tailored to institutional decision-makers.
Overview
4
4
Certifications
19
19
years of professional experience
Work History
Owner/Founder | Health & Performance Consultant
True North Holistic Nutrition
05.2024 - Current
- Executed targeted nutritional intervention program for 50 patients, achieving 3% reduction in diabetic medication reliance.
- Delivered holistic nutrition consulting and coaching, identifying root causes and designing sustainable health solutions that improved client outcomes.
- Leveraged digital health platforms like Jane EHR and Rupa Health Labs to track client progress and support clinical decisions.
- Created educational content to engage audiences and foster trust for long-term client retention.
- Developed and implemented digital marketing strategy across website and social media channels to enhance brand awareness.
- Led brand development and messaging, aligning offerings with client needs to enhance customer journey and increase brand loyalty.
Customer Success Manager & Marketing Operations Lead
Advanced Plumbing LLC
Bedford, USA
01.2023 - 05.2026
- Increased repeat bookings by 60% through lifecycle marketing and CRM-driven engagement strategies
- Executed email, CRM, and digital campaigns, increasing retention, identifying upsell opportunities, and maximizing customer lifetime value
- Managed inbound customer communications, converting leads into booked services and generating revenue through effective qualification and follow-up
- Tracked and analyzed Google-sourced leads to enhance attribution, campaign performance, and marketing ROI
- Translated customer insights and behavioral data into actionable marketing and service improvements
- Supported paid advertising and social media initiatives, optimizing messaging and audience engagement
Account Executive
USA Today
Portsmouth, New Hampshire
01.2021 - 12.2022
- Executed high-visibility, multi-channel campaigns (including 10 to Watch, Catapult Seacoast, and Prescott Park Arts Festival), increasing brand awareness and audience engagement
- Managed 30+ digital marketing campaigns, optimizing audience targeting and performance to enhance ROI across multiple channels
- Advised clients on marketing strategy, using data and performance insights to inform decisions and enhance campaign outcomes
- Analyzed campaign performance metrics to refine targeting, messaging, and media strategy, improving overall effectiveness and client satisfaction
Senior Education Consultant
Elsevier Health Science
, USA
01.2007 - 12.2021
- Collaborated with executive leadership at Apple on curriculum adoption across Massachusetts institutions, enabling strategic growth and unlocking new market opportunities for Elsevier Health
- Led product adoption and enablement initiatives across virtual and in-person channels, increasing engagement, utilization, and retention across key accounts
- Leveraged customer and market insights to inform go-to-market strategy, enhancing product adoption and supporting institutional growth
- Established relationships with academic leaders and procurement stakeholders, identifying market needs and aligning messaging with curriculum and institutional priorities
- Analyzed Salesforce CRM data and customer engagement trends to inform targeted marketing strategies, optimize lifecycle touchpoints, and improve renewal performance
- Collaborated with sales, product, and marketing teams to translate field insights into actionable recommendations for effective messaging and campaign execution
Education
Certificate - Holistic Nutritionist, Health Coach
American Fitness Professional Associates
Ship Bottom, New Jersey06-2023
Master of Science (MS) - Organizational Leadership
Southern New Hampshire University
Manchester, NH01-2006
Bachelor of Arts (BA) - Communication, Graphic Design
Southern New Hampshire University
Manchester, NH01-2004
Certificate - Certificate
MASPM Registered Education Provider PMI® Project Management
Certificate - Certificate
International Institute of Business Marketing Analytics
Certificate - Certificate
Adobe Indesign
Skills
- Health marketing strategy
- Healthcare marketing
- Marketing strategy
- Product and B2B marketing
- Messaging and positioning
- Lifecycle management
- Omni-channel marketing
- Marketing analytics
- Content strategy
- Marketing automation tools
- Client management tools
- Microsoft Office suite
- Client engagement
Certification
- Certified Holistic Nutritionist & Health Coach
- Adobe Indesign
- PMI® Project Management, MASPM Registered Education Provider
- International Institute of Business Marketing Analytics
Affiliations
- BNI Events Coordinator Bedford, NH Chapter 2023-2025
- Best Buddies Sponsor, November 2025
Timeline
Owner/Founder | Health & Performance Consultant
True North Holistic Nutrition
05.2024 - Current
Customer Success Manager & Marketing Operations Lead
Advanced Plumbing LLC
01.2023 - 05.2026
Account Executive
USA Today
01.2021 - 12.2022
Senior Education Consultant
Elsevier Health Science
01.2007 - 12.2021
Certificate - Certificate
Adobe Indesign
Certificate - Holistic Nutritionist, Health Coach
American Fitness Professional Associates
Master of Science (MS) - Organizational Leadership
Southern New Hampshire University
Bachelor of Arts (BA) - Communication, Graphic Design
Southern New Hampshire University
Certificate - Certificate
MASPM Registered Education Provider PMI® Project Management
Certificate - Certificate
International Institute of Business Marketing Analytics