Arthur Cuevas
Madera,CA
Summary
Dynamic sales professional with expertise in electrical distribution and customer relationship management, honed at ASA Electrical Solutions. Achieved $2.65M+ in sales with a 20.4% GP margin. Skilled in new business development and solution selling, driving account growth and retention through proactive strategies and exceptional communication.
Overview
11
11
years of professional experience
Work History
Outside Sales Representative
ASA Electrical Solutions
, California
01.2026 - 08.2026
- Identified and pursued new business opportunities, strengthening account retention and fostering long-term customer relationships.
- Developed contractor and commercial customer relationships through proactive field sales and targeted follow-up.
- Partnered with customers and vendors to identify electrical product needs, lead-time considerations, and project requirements.
- Prepared project quotes, coordinated product solutions, and supported customers from opportunity through order fulfillment.
Inside Sales Representative
Platt Electric Supply
Fresno, CA
12.2024 - 01.2026
- $2.65M+ in 2025 sales revenue with $542K+ gross profit and 20.4% average GP margin.
- Peak sales month of $932K+ (Oct 2025) supporting large project demand.
- Managed contractor and commercial accounts, securing repeat business through proactive follow-ups.
- Achieved 25-30% GP margins monthly while overseeing high-volume orders.
Assistant Manager
Platt Electric Supply
Fresno, CA
05.2023 - 12.2024
- Helped drive sales goals through coaching and customer-centric selling behaviors.
- Facilitated day-to-day branch operations and provided customer service to enhance customer satisfaction and operational efficiency.
- Managed inventory activities, ensuring accurate stock levels through cycle counting, daily replenishment, and timely inventory adjustments.
- Monitored and reported safety hazards, implementing corrective actions to enhance branch safety compliance.
Sales Associate / Team Lead
Ariat Brand Shop
Fresno, CA
10.2020 - 05.2024
- Provided high-quality customer service and tailored product recommendations, enhancing customer satisfaction and driving store sales.
- Trained new hires and seasonal employees on customer service, product knowledge, and store operations, contributing to a knowledgeable and efficient team.
- Managed registers, product labeling, merchandise receiving, and inventory organization to ensure smooth store operations.
Counter Sales Representative
Platt Electric Supply
Madera, CA
09.2022 - 05.2023
- Leveraged product knowledge to deliver tailored product recommendations, improving customer decision-making.
- Cultivated customer relationships through consistent and honest communication, enhancing customer satisfaction.
- Addressed customer issues with professional service while ensuring a safe and welcoming work environment.
Electrical Apprentice
Industrial Control & Electrical Service
Madera, CA
06.2015 - 10.2020
- Interpreted schematics to facilitate accurate and efficient installations.
- Executed electrical repairs and installations with hand and power tools, ensuring compliance with safety standards.
- Assisted in installing electrical systems for industrial machinery.
- Supported troubleshooting efforts for electrical malfunctions and failures.
- Conducted routine maintenance on electrical equipment and controls.
Education
California State University, Fresno
Fresno, CA01-2021
High School -
Madera South High School
Madera, CA01-2020
Reedley College
Reedley, CA01-2020
Skills
- New business development
- Field sales
- Contractor account management
- Contractor account management
- Electrical product knowledge
- Solution selling
- Cold calling strategies
- Product coordination
- Supply chain coordination
- Computer proficiency
- Relationship management
- Contractor account management
Activities Accolades
- Ariat Teammate of the Year, 2022
- American FFA Degree, 2023
- Rexel New Business Sales Champion, 2025
Timeline
Outside Sales Representative
ASA Electrical Solutions
01.2026 - 08.2026
Inside Sales Representative
Platt Electric Supply
12.2024 - 01.2026
Assistant Manager
Platt Electric Supply
05.2023 - 12.2024
Counter Sales Representative
Platt Electric Supply
09.2022 - 05.2023
Sales Associate / Team Lead
Ariat Brand Shop
10.2020 - 05.2024
Electrical Apprentice
Industrial Control & Electrical Service
06.2015 - 10.2020
California State University, Fresno
High School -
Madera South High School
Reedley College