Ashe Morales
Las Vegas,NV
Summary
I have twelve years of experience in the experiential/event marketing industry with seven of those years being management positions. Working as a marketing professional, I have executed countless successful campaigns for clients such as Red Bull Records, TracFone Wireless, Philip Morris, Amazon, Dentek, Megabus, Southwest Airlines, Arma Energy, E6 Energy. I am passionate about connecting brands and consumers through shared interests.
I am a detail-oriented team player with strong organizational skills and highly knowledgeable in planning, coordinating and executing events on the field management level. I have developed excellent interpersonal and communications skills from experience in recruiting, training and managing brand ambassadors. Skilled in working under pressure and adapting to new situations and challenges to best meet team goals.
Overview
13
13
years of professional experience
Work History
Territory Manager
Mosaic Sales Solutions
11.2016 - Current
- Managed experiential marketing programs for clients in technology industries in Las Vegas market.
- Led B2B market trainings and implementation of marketing plans to achieve revenue and brand exposure goals leading to a 25% YOY sales increase
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Brand Ambassador
Freelance
08.2011 - Current
- Built relationships with industry influencers to increase brand awareness and engagement.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
Senior Brand Ambassador
GMR Marketing
11.2013 - 04.2018
- Responsible for directly hiring and training event staff, management of inventory and event logistics, selection of activation sites and vendors, and extensive post-event reporting.
- Increased brand awareness through market research, event activations, demonstrations brand promotion and key collaborations.
- Communicated product information with confidence and educated consumers about tobacco company.
Education
Bachelor of Arts - Integrated Marketing Communications
University of Nevada - Las Vegas
Las Vegas, NV06.2016
Skills
- Excellent verbal and written communicator
- Brand management
- Problem solving
- Self-directed
- Customer service-oriented
- Deadline-driven
- Proficient in Word, Excel, Powerpoint
- Market Analysis
- Staff Management
- Teamwork and Collaboration
Accomplishments
Seeking a marketing manager role where I can energetically lead and execute activations by utilizing my creativity and skills to ensure reaching goals and pursue continued learning in the field.
Portfolio
Please review my online resume for a more detailed summary of my work experience and accomplishments:
https://www.linkedin.com/in/ashe-morales/
Timeline
Territory Manager
Mosaic Sales Solutions
11.2016 - Current
Senior Brand Ambassador
GMR Marketing
11.2013 - 04.2018
Brand Ambassador
Freelance
08.2011 - Current
Bachelor of Arts - Integrated Marketing Communications
University of Nevada - Las Vegas