Ashley Adionser
Fairfax,Virginia
Summary
Strategic and results-driven marketing leader with 8+ years of experience building and scaling bold, audience-first brands across media, events, publishing, e-commerce, and lifestyle spaces. Known for crafting compelling campaigns that blend storytelling, data, and design to drive growth, engagement, and revenue. Brings strong expertise in integrated marketing, lifecycle and email strategy, paid media, and community building, with a proven ability to lead multi-brand portfolios and cross-functional teams.
Overview
11
11
years of professional experience
Work History
Director of Marketing
Campaigns & Elections
Arlington, Va (Remote)
07.2022 - 11.2025
- Oversee and manage comprehensive marketing activities, encompassing strategic planning, campaign execution, copywriting, analytics review, lifecycle marketing, and team leadership.
- Formulate and deploy marketing initiatives for events, membership programs, awards, subscriber growth, content promotion etc.
- Guarantee marketing activities achieve alignment with KPI objectives such as ticket sales, membership retention, list growth, CTRs, open rates, and engagement.
- Develop Excel sheets for tracking market trends, consumer behavior, and competitors to facilitate data-driven decisions.
- Develop and implement community membership programs
- Create and sustain cohesive brand guides and identity across 10+ event brands.
- Leverage HubSpot for CRM functions and email marketing initiatives
- Leverage AI, HubSpot smart modules, and automations to customize and enhance subscriber experience
- Leverage Wordpress to design, update, and optimize websites and landing pages.
- Maintain awareness of relevant technology and news to ensure informed marketing decisions based on industry knowledge
- Strategize and implement integrated marketing campaigns across diverse channels (digital, print, email, Meta, etc.)
- Collaborate with sales department to execute sponsored client deliverables through advertisements, event exhibit booths, and emails.
- Train employees on marketing systems and processes to promote optimal team efficiency and growth
- Pinpoint professional training opportunities to foster department growth
- Create and launch Webex event app for each brand.
- Develop product launch campaign for 2025 print magazine
- Oversee consultant directory, job board, and campaign expert database
- Develop and implement lifecycle campaigns utilizing paid advertising and retargeting
- Manage Ticket Tailor event ticketing platform
- Directed social budgets, maximizing spend to enhance ROI and campaign performance.
- Employ Google SEO strategies to enhance search rankings
Marketing & Events Operations Manager
Campaigns & Elections (Publishing & Events)
Washington, DC (Hybrid)
06.2019 - 07.2022
- Utilized Monday.com to enhance task and project management processes throughout company
- Direct management of websites for each brand using WordPress
- Utilize ActiveCampaign for email marketing.
- Design email templates and edit content for four newsletters weekly
- Film, modify, and embed video interviews and case studies weekly via iMovie and Wistia.
- Design in-house ads for retargeting efforts and social platforms utilizing Canva and Photoshop.
- Utilize Perfect Audience and SharpSpring for mobile, web, and Facebook retargeting
- Develop marketing automations to enhance email list engagement, retention, and event awareness.
- Oversee and execute webinars utilizing Livestorm.
- Leverage SMS platforms to re-engage and educate audiences
- Oversee Community app utilizing Disciple Media, focusing on member engagement, subscriptions, and content creation.
- Develop branding kit for brands and newsletters
- Launch and oversee online store and website, 'Primary Colors', utilizing Shopify
- Utilized Printful.com to create products for on-demand sales
- Direct marketing initiatives for online store brand.
- Oversee Whova and Webex event platforms for virtual, hybrid, and in-person events
- Facilitate venue search and manage logistics for events.
- Manage Eventbrite platform
Promotional Marketing Coordinator
The Jcommerce Group
Washington, DC
01.2018 - 06.2019
- Oversee marketing initiatives for 4 ecommerce brands within company
- Develop innovative and engaging email marketing promotions, 3-5 times weekly per product brand.
- Craft campaigns to deliver a compelling narrative, emphasizing community connection and cultural resonance at core of each launch.
- Utilized drag-and-drop platforms for email marketing, including Zaius, Dotmailer, and Sendgrid.
- Develop customer retention initiatives utilizing suggested products, bundle deals, win-backs etc.
- Use Tealium for CRM data management
- Utilize Asana for task & project management
- Implement A/B testing to inform data-driven marketing strategies.
- Create and upload website homepage and landing banners using Magento 1, Magento 2 & VWO.
- Develop branding strategy for Wedding brand launched 2019
- Oversaw all events encompassing invites, planning, and promotional material.
- Develop and implement engaging social content, including live sessions, stories, videos, and posts to drive growth and engagement.
- Aid in developing new branding for 2 brands featuring; packaging and color palettes
- Cultivate relationships with exclusive brands and wineries across various countries
- Collaborate with international designers to develop marketing material during peak seasons.
- Create engaging marketing assets supporting cross-channel promotional efforts.
- Craft compelling product descriptions and upload through Salsify.
Marketing Coordinator
City Smart Living of Keller Williams Realty
Arlington, Va
01.2017 - 01.2018
- Manage comprehensive client database of over 2,200 leads using detailed CRM platform
- Monitor, cultivate, and manage all inbound leads from websites, social media, & other online sources
- Promote properties through targeted ads and engaging videos on social media and email campaigns
- Identify and engage new clientele through cold calling and social media
- Coordinate client & vendor appreciation events
- Create listing & open house flyers, graphics, signage, & all other marketing materials
- Develop direct mail pieces targeting engaged clients in database for holidays and client events
- Creates real estate property brochures and monthly blogs
- Assist with staging homes prior to photoshoots
- Create a comparative analysis of homes to assist with pricing.
- Support customers with inquiries and issues via Client Care initiatives
Fashion Merchandising Intern
Destination Maternity Corporation
Moorestown, NJ
01.2015 - 05.2015
- Support buyer in daily responsibilities, including meeting preparation and company report analysis.
- Utilize PLM systems to monitor product fluctuations
- Managed logistics for product sample distribution to streamline workflow efficiency.
- Evaluated design concepts during showroom presentations and floor set reviews.
- Executed budgeting and pricing adjustments in Excel
- Examine marketing strategies for seasonal product lines
- Execute internship project utilizing CRM to identify opportunities for expansion and transformation, presenting findings to CEO and Executives.
Education
Master of Business Administration (M.B.A) - Concentration in Marketing
PHILADELPHIA UNIVERSITY
Philadelphia, PA05.2015
Bachelor of Science - Major in Fashion Industry Management
PHILADELPHIA UNIVERSITY
Philadelphia, PA05.2014
Skills
- Canva
- Photoshop/Illustrator
- Public speaking
- WordPress
- SaaS marketing
- Email marketing
- SEO/SEM
- B2C marketing
- B2B marketing
- Paid advertising
- Basic HTML
- Affiliate and influencer marketing
- Video content creation
- Brand strategy & messaging
- Brand positioning
- CRM management
Leadership Experience
- Non-Profit Board Member - 2019-Current: Manage events/logistics, auctions, social media awareness & influencers
- Small Business Owner, All the Feels | Home - 2020-2022: Home essentials and gifts brand.
- Certified Pandemic Compliance Advisor - 2021: Event professional certified to mitigate risks, screening, training, sanitization, positive symptom protocols.
- Public Relations Adviser, Botori (Nexus Learning) - 2015: Worked directly with a start-up company and provided the necessary insight and research to assist them in launching their company.
- Retail Management Intern/Sales - 2013-2015: Worked as acting manager within the three women's fashion departments
Timeline
Director of Marketing
Campaigns & Elections
07.2022 - 11.2025
Marketing & Events Operations Manager
Campaigns & Elections (Publishing & Events)
06.2019 - 07.2022
Promotional Marketing Coordinator
The Jcommerce Group
01.2018 - 06.2019
Marketing Coordinator
City Smart Living of Keller Williams Realty
01.2017 - 01.2018
Fashion Merchandising Intern
Destination Maternity Corporation
01.2015 - 05.2015
Master of Business Administration (M.B.A) - Concentration in Marketing
PHILADELPHIA UNIVERSITY
Bachelor of Science - Major in Fashion Industry Management
PHILADELPHIA UNIVERSITY