Ashley Atwater

- Managed and expanded a high-performing $3 Million territory, exceeding sales targets through strategic account management and customer relationship building.

- Conducted product demonstrations and training for surgeons, operating room staff, and hospital procurement teams, ensuring thorough understanding and effective use of new & existing trauma products.

- Collaborated with marketing and product development teams to provide customer feedback and insights, contributing to the continuous improvement of product offerings.

- Developed and executed targeted sales strategies and promotional campaigns, resulting in an increase in market share within the assigned territory.

- Maintained in-depth knowledge of industry trends, competitive products, and regulatory requirements to effectively position DePuy Synthes Trauma portfolio.

- Established and nurtured strong professional relationships with key opinion leaders, fostering long-term partnerships and driving advocacy for DePuy Synthes Trauma solutions.

- Achieved 2nd place nationally for new product sales, demonstrating exceptional ability to introduce and drive adoption of innovative trauma solutions.

- Cultivated strong relationships with key opinion leaders, surgeons, and hospital administrators, leading to repeat business.

- Client Acquisition: Secured several high-value accounts, contributing to a 15% expansion of the customer base.

- Market Expansion: Grew market share by 15% by identifying and capitalizing on new business opportunities and competitive gaps.

- Revenue Achievement: Consistently surpassed sales targets, achieving a 20% increase in annual revenue.

• Assist sales organization in retaining and supporting further penetration with existing customers, while supporting product conversions with new customers.
• Assist in the attainment of established sales goals including market share objectives in prescribed territory.
• Apply knowledge of sales process, product portfolio and customer knowledge to improve sales outcomes.
• Guide and assist surgeons in the operating room through their clinical and product knowledge. Use product knowledge to present, demonstrate, and ensure accurate utilization of products
• Support customers by attending surgeries, assuring that the proper equipment is available and performing, including ways to optimize trays; Provide Operating Room and Sterile Processing Department consultation
• Troubleshoot and provide other technical assistance; handle customer requests, effectively lead hospital billing, build/close purchase orders
• Share key customer, procedural and marketplace insights with other sales, clinical, marketing and strategic account teams to improve on solutions/service levels. Prepare sales reports and documents as the need arises
• Maintenance, tracking and effective deployment of equipment, and assets throughout assigned area ensuring product availability. Ensure all promotional materials are maintained in a presentable manner.
• Ensure Services and offering meet the highest quality standards.
• Focus on customer satisfaction and retention; and improving the customers’ insights into tangible and non-tangible value proposition and solutions.
• Differentiate products versus competition by providing the customer unique insights.

• Manage assigned territory and development of new business
• Conduct the in-person Business Transformation Assessment validation and proposal meetings with support from our Solutions Engineers and in-house team of experts. This includes walking the client through the Business Transformation Assessment documentation and explaining our recommendations.
• Manage prospective client pipeline using Impact’s CRM, Microsoft Dynamics 365 as well as process orders in the CRM and Impact Sales order process.
• Own sales pipeline and associated quota. This includes hunting for new business and farming within current client base.

•Field high volume of calls 60+ calls daily from sales representatives and internal and external

business partners for a Fortune 100 company with 10K+ employees. As well as cold call out reach.

• Support sales operations in contract facilitation, order processing, invoicing, quote generation,

sales information management, and product training

• Research customer accounts, prospects, and competitors

• Prepare reports on market conditions, forecasts, leads, and sales quotas and goal attainment

• Assist with tradeshow preparation, coordination, and product delivery

• Assist the highest revenue generating sales representative in LA county.

Contributed to territory growth. Territory increased to 20 percent to 3 Million

• Direct point of contact for clients as well as follow up and product delivery

• Create new business opportunities and relationships

• Engage with clients and sales representatives for training, help with technology, and problem

solving.