Ashley Bernardel
Olathe,KS
Summary
Results-driven sales professional with a proven track record of surpassing targets and driving customer loyalty through strategic relationship building and effective sales strategies.
Overview
7
7
years of professional experience
Work History
Sales
Sunlighten Saunas
08.2022 - Current
- Cultivated strong relationships with clients, enhancing customer loyalty and retention.
- Executed effective sales strategies, driving product awareness and market penetration.
- Conducted product demonstrations, showcasing benefits and features to potential customers.
- Analyzed customer feedback to refine sales approaches and improve service delivery.
- Collaborated with marketing team to develop promotional materials and campaigns.
- Provided ongoing support to clients post-sale, ensuring satisfaction and repeat business.
- Surpassed sales targets by devising, deploying, and optimizing sales strategies.
- Trained and mentored sales representatives in sales techniques and strategies.
- Increased commercial sales revenue by developing and implementing strategic sales plans.
- Managed sales pipeline effectively, resulting in consistent achievement of sales targets and quotas.
- Consistently landed in the top 8 in revenue for the Company in DTC out of 60 for 4 years
- Held an average of 160% to goal over the duration of my employment- meaning I was 60% over my assigned monthly and annual revenue target for 2 of the 4 years, and an average of 140% my first two years
- Top Rep in 2025 out of 60 Reps in Direct to Consumer sales department holding an average 42% closing rate for 2025
- Chosen to be part of a team of 4 sellers out of 60 sales representatives to attend and sell at high-volume conferences (3,000+ attendees), delivering face-to-face sales and client acquisition
Assistant Property Manager
Tiehen Group
01.2021 - 05.2022
- Assisted in managing daily operations for residential properties, ensuring tenant satisfaction and timely responses to inquiries.
- Coordinated maintenance requests and vendor services, improving response times and service quality for residents.
- Implemented property marketing strategies, enhancing visibility and attracting prospective tenants to vacant units.
- Developed and maintained tenant relations through effective communication and conflict resolution strategies, fostering community engagement.
- Streamlined lease administration processes, ensuring accuracy in documentation and compliance with legal standards.
- Conducted routine property inspections to identify maintenance needs, contributing to overall property upkeep and value retention.
- Trained new staff on operational procedures, promoting consistency in service delivery across the management team.
- Followed up on delinquent tenants and coordinated collection procedures.
- Coordinated move-ins and move-outs, ensuring smooth transitions for both tenants and property management team.
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
- Increased tenant satisfaction by promptly addressing maintenance requests and resolving issues efficiently.
- Kept accurate records of all resident and tenant correspondence.
- Provided excellent customer service by promptly responding to inquiries and addressing grievances; resulting in increased tenant retention rates.
- Oversaw monthly collections and maintained high payment rates by building positive relationships with tenants.
- Showed apartments to potential tenants and answered questions regarding community.
- Collaborated with legal department on eviction proceedings when necessary; following proper protocols and documentation requirements laid down by law.
- Sole on-site office staff responsible for full-spectrum property operations, including leasing, resident relations, marketing, and administrative management
- Oversaw day-to-day property functions, effectively acting in both Property Manager and Assistant Manager roles
- Managed all leasing activity, from lead generation and showings to application processing and move-ins
- Developed and executed marketing strategies for vacant units, including social media management, increasing occupancy rates
- Selected to support turnaround of a distressed property, partnering with marketing to increase occupancy from ~20% to 90%+ within 6 months
- Executed digital marketing strategies and managed social media campaigns to drive qualified traffic and reduce vacancy
- Promoted from Leasing Consultant to Assistant Property Manager within 6 months based on performance and leadership impact
Activities Coordinator
Village Shalom
08.2020 - 12.2020
- Developed and implemented engaging programs for residents, enhancing community involvement and satisfaction.
- Coordinated, planned, developed and implemented activities designed to enrich lives of assisted living residents.
- Enhanced participant engagement by incorporating creative activities and events into the daily schedule.
- Organized diverse activities, addressing various interests and promoting social interaction among participants.
- Encouraged, supported and assisted residents with activities and documented activity attendance and degree of involvement.
- Fostered a sense of belonging among residents by personalizing interactions with them
- Prepared rooms, equipment and supplies and maintained clean activity area to foster welcoming environment and maximize participation.
- Increased activity participation by maintaining a welcoming and inclusive environment for all attendees.
- Contributed to resident care planning by participating in assessment, developing service plan goals and maintaining progress notes.
- Developed and implemented themes and activities that supported cognitive function and stimulation
Leasing Agent
Price Brothers
01.2019 - 08.2020
- Managed leasing process for residential units, ensuring compliance with company policies.
- Conducted property tours for prospective tenants, highlighting key features and benefits.
- Developed marketing strategies to attract potential renters through digital platforms.
- Negotiated lease agreements, addressing tenant concerns and ensuring satisfaction.
- Collaborated with maintenance teams to resolve tenant issues promptly and efficiently.
- Analyzed market trends to adjust pricing strategies and maintain competitive edge.
- Trained new leasing agents on processes, software systems, and customer service standards.
- Implemented feedback mechanisms to enhance resident experience and retention rates.
- Performed background, reference and credit checks as part of screening process of prospective tenants.
- Expedited the leasing process for prospective tenants by efficiently managing application paperwork and conducting background checks.
- Toured property with prospective tenants and provided wealth of information in regards to its key features.
- Established rapport with potential tenants during tours, highlighting community features tailored to their specific needs and preferences.
- Managed move-in process smoothly by coordinating schedules with new residents and ensuring all necessary documentation was completed accurately.
- Generated leads through various marketing channels such as social media platforms, email campaigns, and print advertising materials.
- Ensured compliance with fair housing laws and company policies to promote an inclusive and welcoming community for all residents.
Education
High School Diploma -
Blue Valley Northwest
Overland Park05-2007
Skills
- Sales strategizing
- Sales optimization
- Sales campaign development
- Sales goals attainment
- Sales process automation
- Inbound sales
- Team leadership
- Time management
- Verbal and written communication
- Complex Problem-solving
- Customer service
- Task delegation
- Staff training and development
- Relationship building
- Documentation and reporting
- Strategic planning
- Cross-functional teamwork
- Workforce management
- Schedule preparation
Timeline
Sales
Sunlighten Saunas
08.2022 - Current
Assistant Property Manager
Tiehen Group
01.2021 - 05.2022
Activities Coordinator
Village Shalom
08.2020 - 12.2020
Leasing Agent
Price Brothers
01.2019 - 08.2020
High School Diploma -
Blue Valley Northwest