Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
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Ashley Emig

Grand Blanc,MI

Summary

Head coach with a proven track record in enhancing team performance and driving membership growth. With over two years of experience in sales strategy and relationship building to foster a strong community and client trust. In the first six months of becoming Head Coach, the membership base increased by 20%. Skilled in staff management, KPI tracking, and team development. Committed and passionate about fostering a supportive and collaborative environment that drives team success.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Account Executive

The Sales Arms
Grand Blanc, MI
02.2025 - Current
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Identified potential new customers through research of industry trends and competitive analysis.
  • Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients.
  • Identified up-selling and cross-selling opportunities to maximize account growth and revenue generation.

Head Coach (Coach Manager)

Orangetheory Fitness
Grand Blanc, MI
09.2023 - 09.2024
  • Built community relationships, strengthened partnerships, and increased client retention
  • Guided staff in sales techniques, driving revenue through effective cross-selling methods
  • Averaged a 69% closing rate for new membership sales in Q2 and Q3 of 2024
  • Increased membership base by 20% within the first 6 months of position
  • Managed studio operations, optimizing scheduling and improving customer satisfaction
  • Conducted quarterly staff evaluations, fostering growth, and enhancing team skills.

Group Fitness Coach

Orangetheory Fitness
Grand Blanc, MI
05.2022 - 11.2024
  • Monitored the progress of clients, adjusting exercise routines as needed to ensure continued improvement in physical abilities and health outcomes
  • Used critical thinking to break down problems, evaluate solutions, and make decisions
  • Over 1,500 60-minute heart rate-based interval training classes coached
  • Kept accurate and updated client records to track progress and provide consistent follow-up
  • Demonstrated comprehensive knowledge of various exercise modalities during classes, from cardio conditioning to strength training exercises that catered to diverse skill levels
  • Provided individualized attention in group settings, ensuring proper form and technique
  • Offered encouragement and strategies to help members overcome fitness plateaus

Education

Bachelor of Science - Health Sciences

Oakland University
true
12-2025

Associate of Arts -

Charles Stewart Mott Community College
Flint, MI
04.2022

Skills

  • Team Development
  • Staff Management
  • Onboarding and Orientation
  • Public Speaking
  • KPI Tracking
  • Sales Strategy Development
  • Rapport and Relationship Building
  • Client Retention

Certification

  • Certified Personal Trainer, 05/01/22, 05/01/26, National Academy of Sports Medicine
  • BLS Provider, 05/01/22, 05/01/25, American Heart Association
  • Heart Saver First Aid, 12/01/24, 12/01/25, American Heart Association

References

  • Chase Brown, Millenium Digital Technolgy, 810-955-0630
  • Sydney Gilmore, Orangetheory Fitness, 248-369-7786

Timeline

Account Executive

The Sales Arms
02.2025 - Current

Head Coach (Coach Manager)

Orangetheory Fitness
09.2023 - 09.2024

Group Fitness Coach

Orangetheory Fitness
05.2022 - 11.2024

Bachelor of Science - Health Sciences

Oakland University

Associate of Arts -

Charles Stewart Mott Community College

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Ashley Emig