Ashley Peterson
Palm Beach Gardens
Summary
Senior Executive with expertise in marketing, sales, and event management. Proven track record of quickly adapting to various roles and delivering impactful results. Strong focus on employee motivation and market leadership. Demonstrated ability in strategic planning, leadership, and client relationship management.
Overview
19
19
years of professional experience
Work History
Marketing Director
St. Mary's Medical Center / Palm Beach Children's Hospital
01.2023 - Current
- Developed a comprehensive marketing strategy to enhance brand awareness.
- Coordinate promotional events to showcase service lines effectively.
- Formulate channel strategies targeting both B2B and B2C markets.
- Craft customer-centric messaging that resonated with target audiences.
Vice President of Marketing and Sales
Odyssey Media
11.2019 - 12.2022
- Exceeded sales goals through upselling and attracting new business.
- Developed comprehensive marketing strategies to boost brand visibility and engagement.
- Coordinated cross-functional teams for successful execution of large-scale projects.
Vice President of Sales and Marketing
Brandiose Ops
01.2016 - 10.2019
- Delivered executive coaching to new management in Minor League Baseball.
- Formulated long and short-term goals to enhance brand awareness and create new revenue streams.
- Provided consulting services for professional sports teams during rebranding efforts.
Assistant General Manger
Reading Fightin’ Phils, Reading PA (Double-A Affiliate of the Philadelphia Phillies)
01.2007 - 03.2015
- Implemented advertising and PR plan to boost sales and enhance brand awareness.
- Directed digital marketing initiatives, analyzing data to identify new markets.
- Established media partnerships and negotiated spending agreements for promotional messaging.
- Set the overall direction, and provided leadership for the entire sales team. Increased profits in both advertising (21%) and ticket sales (10%).
Education
Bachelor of Science - Physical Education Studies
University of Delaware
Newark, DE01.2000
Skills
- Marketing strategy
- Brand management
- Project management
- Event coordination
- Team leadership
Accomplishments
Rawlings Woman Executive of the Year 2006
Volunteer Experience
- Palm Beach Gardens Youth Athletic Association, Board of Directors 2021- current
Timeline
Marketing Director
St. Mary's Medical Center / Palm Beach Children's Hospital
01.2023 - Current
Vice President of Marketing and Sales
Odyssey Media
11.2019 - 12.2022
Vice President of Sales and Marketing
Brandiose Ops
01.2016 - 10.2019
Assistant General Manger
Reading Fightin’ Phils, Reading PA (Double-A Affiliate of the Philadelphia Phillies)
01.2007 - 03.2015
Bachelor of Science - Physical Education Studies
University of Delaware
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