Darrell Nickels
Osage Beach,MO
Summary
Dynamic sales consultant with a proven track record at Southern Glazer's Wine & Spirits, consistently ranking in the top 15% of sales. Expert in customer relationship management and time management, driving brand visibility and product innovation. Recognized for outstanding displays, enhancing guest experiences through strategic beverage offerings and staff training.
Overview
2026
2026
years of professional experience
Work History
Sales Consultant
Southern Glazer's Wine & Spirits
10.2023 - Current
- Managed 36 off-premise accounts, promoting brand visibility and new product innovation.
- Consistently ranked in the top 15% of sales performance in Missouri each month.
- Recognized in Southern Glazer's digital magazine (May 2025 edition) for outstanding displays and sales performance.
Beverage Director
The Encore Lakeside Grill & Skybar
10.2021 - 10.2023
- Developed seasonal beverage menus to enhance guest experience and drive sales.
- Collaborated with suppliers to source high-quality ingredients and beverages.
- Trained staff on beverage preparation techniques and service standards.
- Managed inventory levels to ensure optimal stock without waste.
General Manager
Larry's on the Lake
07.2020 - 10.2021
- Oversaw daily operations, ensuring alignment with organizational goals and strategic direction.
- Programmed and maintained POS software.
- Scheduled entertainment, performed inventory and placed weekly orders.
Manager's Assistant
Dog Days
03.2017 - 07.2020
- Coordinated schedules for nearly 200 associates.
- Implemented process improvements that increased workflow efficiency and reduced operational delays.
- Performed monthly large-scale alcohol inventory.
Bar Manager
The Bull Pen
04.2013 - 03.2020
- Developed and maintained bar wine cellar and bar inventory.
- Planned private events for large groups.
- Hosted a weekly live trivia show during the season.
Restaurant Front of House Manager
Soby's New South Cuisine
2008 - 2012
- Supervised front of house operations, ensuring exceptional guest experiences and service standards.
- Trained and mentored staff on customer service protocols and operational procedures.
- Oversaw one of South Carolina's top 5 wine cellars as rated by Wine Spectator.
Education
Biochemistry & Political Science
University of Missouri
Columbia, MO2001
High School Diploma - National Merit Scholar / Class Valedictorian
Waynesville High School
1996
Skills
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
Timeline
Sales Consultant
Southern Glazer's Wine & Spirits
10.2023 - Current
Beverage Director
The Encore Lakeside Grill & Skybar
10.2021 - 10.2023
General Manager
Larry's on the Lake
07.2020 - 10.2021
Manager's Assistant
Dog Days
03.2017 - 07.2020
Bar Manager
The Bull Pen
04.2013 - 03.2020
Restaurant Front of House Manager
Soby's New South Cuisine
2008 - 2012
Biochemistry & Political Science
University of Missouri
High School Diploma - National Merit Scholar / Class Valedictorian
Waynesville High School
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