Ashley Prieur
Woodhaven,MI
Summary
Results-oriented sales and marketing leader specializing in multifamily operations, with a focus on revenue enhancement and client relationship development. Experience in creating tailored solutions and fostering strategic alliances that drive sustainable growth. Committed to improving operational efficiency and enhancing the resident experience across diverse properties.
Overview
11
11
years of professional experience
Work History
Account Sales Manager
Rite Rug
06.2026 - Current
- Developed and managed multifamily flooring accounts, fostering strong relationships with property managers, ownership groups, and industry partners to drive account loyalty.
- Managed client relationships throughout sales cycle, identifying opportunities for account growth and securing new business.
- Prepared proposals, negotiated pricing, and closed new and repeat business through effective follow-up.
- Use MeasureSquare for takeoffs and estimating and create flooring renderings and visual concepts to support client decision-making.
Account Sales Manager
Redi Carpet
06.2024 - 10.2026
- Prepared and presented bids, negotiated pricing, and developed customized solutions aligned with property needs, budgets, and timelines to secure contracts.
- Managed multifamily flooring accounts, overseeing prospecting, property visits, estimating, quoting, project coordination, and client follow-up to ensure client satisfaction and project success.
- Built relationships with property managers and multifamily clients, generating repeat business, referrals, and additional opportunities.
- Leveraged networking, social media, and industry relationships to enhance lead generation and increase visibility in the market.
Business Development Manager
United Lawnscape Inc.
Livonia, MI
10.2025 - 06.2026
- Identified potential clients, cultivated relationships, and negotiated contracts, driving revenue growth.
- Established strategic partnerships with local businesses, enhancing service offerings and increasing competitive advantage.
- Managed client relationships to ensure service satisfaction and retention.
- Conducted market research to identify and capitalize on emerging landscaping service opportunities.
- Collaborated with cross-functional teams to strengthen customer engagement strategies.
- Prepared detailed proposals for potential clients outlining service benefits and pricing.
- Coordinated promotional events to showcase landscaping solutions and attract new clients.
Director of Sales & Business Development
Essential Property Management
03.2021 - 06.2024
- Developed and implemented business development strategies that expanded client relationships, increased revenue, and strengthened market presence.
- Partnered directly with ownership and property leadership to align sales, marketing, training, and operational initiatives with long-term growth objectives.
- Established industry partnerships and local business relationships, driving lead generation and increasing brand visibility.
- Designed and launched sales and customer service training programs, standardizing practices and enhancing performance across multiple properties.
- Led regional initiatives to support underperforming properties and resolve client and resident issues, enhancing overall service quality.
- Directed social media and created marketing materials, digital campaigns, welcome packets, open-house materials, and other client-facing content.
Social Media & Marketing Coordinator
Essential Property Management
09.2020 - 03.2021
- Designed and managed social media campaigns to enhance community engagement and elevate brand visibility.
- Established local business partnerships to enhance property and company brand presence.
- Collaborated with leasing and sales teams to revitalize underperforming properties and boost lead generation.
- Supported leasing and relationship-focused sales efforts while delivering personalized resident service.
Sales Manager
City Club Apartments
06.2017 - 06.2020
- Led a high-performing sales team focused on relationship-based selling, revenue growth, and customer experience.
- Surpassed leasing goals by coaching team, prospecting effectively, and building strong relationships through consultative selling.
- Increased revenue through targeted outreach and partnership development focused on consultative sales strategies.
- Executed creative marketing strategies to attract and retain residents, enhancing property positioning.
Senior Sales Consultant
Village Green
07.2015 - 06.2017
- Increased occupancy through personalized prospecting, relationship building, and consultative sales.
- Cultivated resident relationships and increased retention through personalized, service-oriented sales techniques.
- Developed targeted marketing strategies that enhanced property visibility and appeal in competitive markets.
- Monitored competitive properties and market conditions to inform strategic decision-making in the multifamily industry.
Skills
- Multifamily Sales & Leasing
- Sales management
- Client Relationship Management
- Revenue Growth
- Business Development
- Lead Generation
- Strategic Partnerships
- Marketing Strategy
- Market Positioning Strategies
- Customer Satisfaction Initiatives
- Team Training & Coaching
- Sales software
- Asset Management Strategies
Personal Information
Title: Director of Sales & Marketing | Multifamily
Timeline
Account Sales Manager
Rite Rug
06.2026 - Current
Business Development Manager
United Lawnscape Inc.
10.2025 - 06.2026
Account Sales Manager
Redi Carpet
06.2024 - 10.2026
Director of Sales & Business Development
Essential Property Management
03.2021 - 06.2024
Social Media & Marketing Coordinator
Essential Property Management
09.2020 - 03.2021
Sales Manager
City Club Apartments
06.2017 - 06.2020
Senior Sales Consultant
Village Green
07.2015 - 06.2017