Ashley Russell
Paralegal
Whitsett,NC
Summary
Results-driven professional with proven success and expertise in real estate transactions, with extensive knowledge of both corporate and real estate law. Skilled at property research, title examination, and the drafting of property transfer documents. Brings additional cross-industry experience between real estate, paralegal/legal assistant experience, and management - offering strong business acumen. Passionate about delivering an exceptional client experience that aligns with Isaacson Sheridan’s standards.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
REALTOR
Keller Williams Elite Realty
03.2025 - 10.2025
- Successfully closed 9 real estate transactions, assisting 6 buyer-clients in finding a new home, while simultaneously assisting 3 of these clients in selling their former residences.
- Developed and maintained a strong network of clients through referrals, networking events, and online marketing campaigns.
- Conducted market research to stay abreast of local market trends .
- Negotiated contracts, and terms of sale on behalf of clients to facilitate favorable outcomes.
- Collaborated with lenders, inspectors, title companies, and attorneys to ensure smooth closings occurred.
Store Sales Manager
Palmetto Moon
09.2024 - 03.2025
- Led a team of 5 subordinate managers and 16 sales associates in achieving and exceeding monthly sales targets by a 210%+ for 4 consecutive months.
- Developed and executed promotional campaigns to drive foot traffic and boost sales, resulting in a 36% increase in customer visits during the 2024 holiday season.
- Trained and mentored new sales team members, improving their product knowledge, and enhancing their selling skills.
- Conducted regular performance evaluations for sales staff, providing constructive feedback to enhance productivity and achieve individual goals.
- Monitored sales date and market trends to adjust merchandising strategies proactively.
Assistant Store Sales Manager
Palmetto Moon
09.2023 - 09.2024
- Assisted store sales manager in developing and implementing sales strategies to achieve departmental goals.
- Managed a team of 4 subordinate managers and 12 sales associates, providing guidance and support to ensure individual and team success.
- Achieved 14% increase in monthly sales revenue 7 months out of the calendar year, by effectively coaching team members on upselling techniques.
- Created comprehensive reports on sales performance metrics - including revenue growth, conversion rates, and average order value (based on daily, weekly, monthly, and quarterly performance).
Shift Manager/Sales Lead
Palmetto Moon
10.2022 - 09.2023
- Supervised a team of 10 sales associates, providing guidance and support to create and implement efficient store operations on a daily basis.
- Collaborated with the visual merchandising team to create appealing displays that increased customer engagement and sales.
- Resolved customer service complaints and/or concerns promptly and effectively, developing customer rapport and high levels of customer satisfaction.
REALTOR
Keller Williams Elite Realty
11.2019 - 10.2022
- Successfully closed 14 real estate transactions during first year, earning “Rookie of the Year” in market center.
- Developed and maintained a strong network of clients through referrals, networking events, social media marketing, and coordinating open house events.
- Conducted market research to accurately price properties and provide clients with competitive analysis reports.
- Negotiated contracts and terms of sale on behalf of clients that resulted in favorable outcomes for both parties involved.
- Represented clients in residential property transactions, guiding them through the buying and selling process.
Business Dept. Sr. Legal Assistant/Deed Preparation
Walker Lambe, PLLC
03.2017 - 03.2019
- Assisted attorneys in drafting and reviewing legal documents, including contracts, agreements, and corporate filings.
- Exclusively research and drafted all property transfers for estate administration and estate planning clients.
- Managed the organization and maintenance of legal files, leading to easy retrieval of information for reference.
- Prepared correspondence and communicated with clients, title companies, real estate agents, and other involved parties.
- Maintained a comprehensive database of all corporate entities’ key information, including: formation documents, bylaws, shareholder agreements, etc.
Legal Assistant
Sharp Law Offices
09.2015 - 03.2017
- Conducted legal research to identify relevant laws and regulations, to assist supervising attorney in guardianship and estate administration matters.
- Managed attorney’s calendar, scheduling appointments, court dates/appointments, and meetings with clients.
- Maintained confidentiality of sensitive information related to ongoing cases and/or client matters.
- Assisted supervising attorney in preparing filings for guardianship and estate matters to be submitted to Clerk of Court.
- Researched and drafted wills, trusts, and deeds to transfer properties associated with wards and decedents’ estates.
Education
B.S. - Home Furnishings Marketing
High Point University
High Point, NC 08.2003 - 12.2007
Juris Doctor - General & Litigation Concentration
Elon University School of Law
Greensboro, NC 08.2008 - 05.2011
Skills
- Real Estate Transactions Real Estate Law Customer Service Sales Strategy Employee Hiring & Training Merchandising & Visual Displays Inventory Management Customer Experience Sales Strategy Marketing Strategies Legal Research Contract Formation Legal Drafting Legal Administration Experience Interpersonal Skills Professional Networking Time Management Skills Calendar Organization/Maintenance
- Client relations
- Strong negotiation skills
- Comparative market analysis
- Property marketing
- Contract negotiation
- Tech-savvy mindset
- Schedule coordination
- Negotiation
- Database management
- Sales negotiation
- Social media marketing
- Market research
- Marketing coordination
- Property valuation expertise
- Property research
- Staff management
- Closing support
- Sales development
- Property tours and inspections
- Real estate law
- Seller representation aptitude
- Administrative support
- Relationship building
- Buyer representation
- Open house coordination
- Local area network
- Purchase agreement management
- Networking and prospecting
- Visual marketing
- Online property listings
- Housing market trends
- New market research
- Leads generation
- Geographic knowledge
- Property closing
- Virtual tour coordination
- Purchase agreements
- Works well independently
- Strong organizational skills
- Client-oriented
- Client management
- Highly professional
- Contract preparation
- Active North Carolina real estate license
- Excellent teamwork
- Lead follow up
- Client needs assessment
- Property valuation
- Proficient in Microsoft office
- North Carolina Association of REALTORS®
- Notary public
- Market monitoring
Timeline
REALTOR
Keller Williams Elite Realty
03.2025 - 10.2025
Store Sales Manager
Palmetto Moon
09.2024 - 03.2025
Assistant Store Sales Manager
Palmetto Moon
09.2023 - 09.2024
Shift Manager/Sales Lead
Palmetto Moon
10.2022 - 09.2023
REALTOR
Keller Williams Elite Realty
11.2019 - 10.2022
Business Dept. Sr. Legal Assistant/Deed Preparation
Walker Lambe, PLLC
03.2017 - 03.2019
Legal Assistant
Sharp Law Offices
09.2015 - 03.2017
Juris Doctor - General & Litigation Concentration
Elon University School of Law
08.2008 - 05.2011
B.S. - Home Furnishings Marketing
High Point University
08.2003 - 12.2007