Ashley Wehrli
Tulsa
Summary
Creative, results-driven Marketing Director with extensive experience in real estate development, property management, and lifestyle brands. Proven ability to manage large-scale marketing initiatives, oversee six-figure budgets, and execute high-impact digital campaigns. Highly skilled in content creation, branding, paid digital advertising, event marketing, and cross-channel communications. Experienced working independently in hybrid and remote environments with a strong attention to detail and execution.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Director
The Robson Companies, Inc.
Broken Arrow, OK | Hybrid
05.2018 - Current
- Lead all marketing strategy and execution for a diversified real estate development company, including residential communities within the Forest Ridge master-planned development, a private club, and associated lifestyle brands.
- Manage and market active real estate developments and new neighborhood launches, supporting realtors, builders, and community growth initiatives.
- Overse and evaluate paid digital marketing campaigns and organic content across six Meta social media pages, while overseeing Google Ads campaigns including targeting strategy, budget allocation, and performance optimization.
- Design, conceptualize, and execute all creative marketing assets using Canva, including real estate marketing materials, event promotions, digital advertisements, signage, presentations, and PDF brochures.
- Plan and promote major real estate and community events, including Parade of Homes, neighborhood launches, and on-site promotional events.
- Execute and manage all communications initiatives, including email marketing campaigns, social media content creation, and mobile app push notifications.
- Manage and allocate a marketing budget approaching $400,000 annually, determining marketing initiatives, campaign priorities, and spend allocation.
- Maintain campaign tracking, budgets, and performance reporting using Excel and Google Sheets to support informed marketing decisions.
- Update and manage WordPress and custom-built websites, including property listings, homes-for-sale content, country club, and development marketing pages.
- Work independently in a hybrid/remote environment, managing multiple projects simultaneously with minimal supervision and strong attention to detail.
Content Writer & Social Media Manager
Leaf Group
Santa Monica, CA | Remote
06.2015 - 12.2023
- Authored over 2,500 high-quality editorial articles for OnlyInYourState.com, producing engaging, SEO-optimized content that significantly increased organic traffic.
- Applied SEO best practices to improve search visibility, discoverability, and long-term content performance.
- Managed the Only In Oklahoma social media presence, growing and engaging an audience of over 200,000 Facebook followers and 35,000 Instagram followers.
- Collaborated remotely with editorial and marketing teams to align content strategy with brand goals.
Founder & CEO
Living In The Zone
Tulsa, OK
04.2010 - 06.2015
- Launched and managed multiple e-commerce businesses across a variety of industries, overseeing marketing strategy, execution, and day-to-day operations.
- Executed digital marketing campaigns across Facebook Ads and Google Ads to drive traffic, lead generation, and online sales.
- Designed, built, and maintained WordPress and Shopify direct-to-consumer websites, focusing on functionality, content, and customer experience.
Education
Elementary Education
Oral Roberts University
Tulsa, OK01.1998
Skills
Real Estate and Property Marketing
Digital Marketing Campaign Execution
Paid Digital Advertising
Email Marketing
Canva Design and Marketing Materials
Branding and Visual Content Development
Content Writing and Promotion
WordPress Website Management
Excel and Google Sheets
Social Media Management
Remote and Hybrid Work Environments
Self-Directed Project Management
Attention to Detail and Strong Written Communication
Websites
Certification
- Advanced Social Media Strategy Certification – DigitalMarketer (2022)
- Digital Marketing Mastery – DigitalMarketer (2022)
Timeline
Marketing Director
The Robson Companies, Inc.
05.2018 - Current
Content Writer & Social Media Manager
Leaf Group
06.2015 - 12.2023
Founder & CEO
Living In The Zone
04.2010 - 06.2015
Elementary Education
Oral Roberts University