ASIA MCFARTHING
Dallas
Summary
Dynamic Internet Director with a proven track record at Gary Crossley Ford, excelling in automotive sales management and lead conversion. Spearheaded initiatives that achieved record-setting performance, including 300 appointments set in a month. Skilled in CRM systems and employee training, fostering a high-performing team focused on customer engagement and satisfaction.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Internet Director / BDC Representative
Gary Crossley Ford
Kansas City
09.2019 - Current
- Company Overview: Missouri’s #1 Volume Ford Dealer
- Directed online traffic into dealership, scheduled and tracked appointments
- Oversaw customer leads, delivered inventory support, and closed deals efficiently
- Hired, trained, and motivated high-performing BDC team
- Spearheaded process improvements that increased team productivity and closing ratios
- Managed high call volume (80+ calls/day), while ensuring quality follow-ups and customer care
- Achieved record-setting performance: 300 appointments set and over 200 sold in a single month
- Maintains 86% shown ratio and 52% shown-to-sold conversion rate
- Currently oversee 5 BDC agents and 1 acquisition agent
- Missouri’s #1 Volume Ford Dealer
Customer Service Representative
Lincare (MdINR)
Kansas City
05.2019 - 09.2019
- Provided device troubleshooting and supply fulfillment for patients
- Accurately recorded medical results and liaised with physicians
- Delivered personalized support with empathy and professionalism
BDC Agent / Service Concierge / Receptionist
Randy Curnow Buick GMC
Kansas City
12.2017 - 09.2018
- Managed inbound/outbound calls (80+ daily), set appointments, and followed up on leads
- Assisted in converting online inquiries into showroom visits and vehicle purchases
- Contributed to improved customer satisfaction and retention
Internet Sales Consultant
Jay Wolfe Honda / Jay Wolfe Automotive
Kansas City
08.2017 - 12.2017
- Responded to customer inquiries and directed online traffic to in-store visits
- Assisted customers in selecting vehicles aligned with their needs and budget
Forklift Operator / Office Assistant / Technician
FedEx Freight
Edwardsville
01.2015 - 09.2017
- Verified freight documentation, operated warehouse equipment, and ensured safety compliance
- Maintained accurate logs and handled customer freight needs efficiently
Education
Associate of Liberal Arts - Marketing & Advertising
Johnson County Community College
Overland Park, KS05.2016
Skills
- Automotive sales management
- Call center operations
- Lead generation and conversion
- CRM systems management
- Employee hiring and training
- KPI tracking and performance analysis
- Customer engagement strategies
- Appointment scheduling and follow-up
- Sales optimization processes
- Microsoft Office proficiency
Certification
- Driver’s License
- First Aid/CPR Certified
Relocation
Dallas, TX
Awards
- BDC Agent of the Month
- 08/01/21
- 09/01/21
- 10/01/21
- 12/01/21
- 01/01/22
Relocation - Actively Seeking
Dallas, TX or surrounding areas
Highlights And Accomplishments
- Tripled appointments set, shown, and sold during tenure as BDC Director
- Record of 300 set appointments and over 200 sold in a single month
- Maintains an 86% shown ratio and 52% shown-to-sold conversion rate
- Currently manage a team of 5 BDC agents and 1 acquisition agent
- Work for the #1 Ford volume dealership in Missouri
- Developed and implemented a company-wide BDC training program
- Earned BDC Agent of the Month multiple times before promotion
Timeline
Internet Director / BDC Representative
Gary Crossley Ford
09.2019 - Current
Customer Service Representative
Lincare (MdINR)
05.2019 - 09.2019
BDC Agent / Service Concierge / Receptionist
Randy Curnow Buick GMC
12.2017 - 09.2018
Internet Sales Consultant
Jay Wolfe Honda / Jay Wolfe Automotive
08.2017 - 12.2017
Forklift Operator / Office Assistant / Technician
FedEx Freight
01.2015 - 09.2017
Associate of Liberal Arts - Marketing & Advertising
Johnson County Community College
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