ASMA MUSLEH
Schererville,USA
Summary
Hospitality and business professional with a Master’s in Business Administration and extensive experience in hotel sales, catering, and event coordination. Skilled in Salesforce CRM, Opera PMS, contract management, and client relations. Proven ability to manage high-volume events, coordinate cross-functional teams, and deliver exceptional guest and client service in fast-paced hospitality environments. Bilingual in English and Arabic with strong communication and organizational skills.
Overview
8
8
years of professional experience
Work History
Sales and Catering Coordinator
Kimpton Journeyman Hotel
Milwaukee, WI
04.2024 - 04.2026
- Coordinates all sales and catering events for the hotel using Salesforce and Opera Systems.
- Communicates with clients via phone, email, and in person to confirm details about events.
- Creates contracts and event orders to capture all relevant information.
- Negotiates pricing and assists clients with menu selections, room blocks, and other details.
- Confirms event set-up and decor with banquet and event staff to ensure all requests are met.
- Schedules and attends event planning meetings and walkthroughs with clients and other departments.
- Maintains accurate records and ensures all billing and payment details are processed accurately and timely.
- Acts as a liaison between clients, food and beverage, and event staff to ensure smooth execution.
- Follows up with clients after events to ensure satisfaction and seeks opportunities for future business.
- Adheres to all policies and procedures related to sales, catering, and hospitality, and maintains a professional demeanor at all times.
- Downtown Milwaukee, WI
Sales and Marketing Coordinator
Crowne Plaza Milwaukee Airport
Milwaukee, WI
05.2022 - 04.2024
- Generate sales presentations and a variety of additional materials for prospective customers highlighting event space, dining and catering services, and facility amenities.
- Prospect a list of company and referral leads generated through research, networking, social media, special events.
- Serve as the point of contact for clients and communicate with them by phone and email to respond to questions and requests.
- Recognize opportunities to maximize revenue opportunities by up-selling and offering enhancements to create outstanding guest satisfaction for the hotel group.
- Assist sales team by managing schedules, filing important documents, and communicating relevant information.
- Milwaukee, WI
Graduate Assistant
Purdue University Northwest
Hammond, IN
08.2019 - 05.2021
- Assisted professors with the course development each semester.
- Handle administrative tasks, including preparation of PowerPoint presentations, data entry and analysis, and collation of marketing materials and presentations.
- Post materials in 'MyCourses' and respond to student questions posed verbally and electronically.
- Provide assistance with event planning and supervision of undergraduate student workers.
- Support departmental processes related to student recruitment, including peer advising/mentoring, orientation activities, and delivery of presentations.
- Contribute to development of new material for department courses.
- Hammond, IN
Guest Service Representative/ Sales Coordinator
Hampton Inn & Suites
Schererville, IN
09.2018 - 06.2019
- Provided front desk operations, using the register at an advanced level of guest assistance.
- Writing various reports along with evaluating information for intake to management.
- Constantly collaborated with superior management by reporting gathered information.
- Improved the guest service department by suggesting various solutions for increased business.
- Respected the confidential nature of privacy and information of guests and others.
- Schererville, IN
Education
Master's - Business Administration
Purdue University Northwest
Hammond, INBachelor's - Hospitality and Tourism Management, Culinary Arts
Purdue University Northwest
Hammond, INSkills
- Microsoft office suite
- Salesforce
- Opera POS System
- Data entry
- Customer service
- Bilingual: English/Arabic
- Time Management
- Team Collaboration
- Internal and External communication
Timeline
Sales and Catering Coordinator
Kimpton Journeyman Hotel
04.2024 - 04.2026
Sales and Marketing Coordinator
Crowne Plaza Milwaukee Airport
05.2022 - 04.2024
Graduate Assistant
Purdue University Northwest
08.2019 - 05.2021
Guest Service Representative/ Sales Coordinator
Hampton Inn & Suites
09.2018 - 06.2019
Master's - Business Administration
Purdue University Northwest
Bachelor's - Hospitality and Tourism Management, Culinary Arts
Purdue University Northwest