AUTUMN WARRINGTON
Lafayette,CO
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving revenue, and strengthening the voice of the customer. Prepared to bring 15+ years of progressive experience and take on rewarding position with opportunity to make lasting community impact.
Overview
23
23
years of professional experience
Work History
Account Manager
FiveStone
Boulder, CO
01.2020 - 09.2023
- Managed team member tasks, budgets, schedule, and deliverables to assure client work is completed with excellence, on time and on budget.
- Implement project management system (Monday.com) leading to more efficient processes and project transparency.
- Developed strategy and copywriting for email and social promotions.
- Fostered lasting, meaningful relationships with clients through effective communication and quick response, resulting in retention of 50% of clients.
Digital Product Manager
Vail Resorts
01.2017 - 01.2020
- Aligned with cross-functional teams including Operations, IT, Analytics and CRM to set strategy, understand business impact and determine scope of digital projects.
- Owned usability testing for all digital projects including, planning, conducting and incorporating results.
- Used web analytics tools to define, monitor and communicate KPI's to ensure ROI and business objectives are met.
- Continually optimized guest experience using data and guest insights.
Digital Marketing Manager
Vail Resorts Hospitality
Broomfield, CO
08.2012 - 11.2016
- Optimized lodging sale campaigns designed to drive early bookings and
fill need time periods resulting in double-digit growth year over year in room
nights and revenue for owned and managed lodging. - Led projects from start to finish to build new websites supporting wedding and conference sales teams incorporating customer feedback along the way.
- Created, monitored and optimized email, SEM, and SEO campaigns.
Marketing Manager
Breckenridge Hospitality
04.2010 - 07.2012
- Promoted and managed the Breckenridge Hospitality brand through website development, media and collateral to meet room night and revenue goals.
- Drove digital marketing tactics and analyzed performance to optimize campaigns.
- Designed print and banner advertisements, flyers and collateral.
- Managed social media outlets including Facebook and Twitter.
Marketing Coordinator
Keystone Hospitality
09.2008 - 04.2010
- Assisted in development of media plans, events, and website content for lodging, golf courses and food and beverage outlets.
- Collaborated with revenue management team to create compelling packages to drive lodging conversion.
- Planned, organized, and executed events.
Marketing Manager
Summit Mountain Rentals
08.2007 - 09.2008
- Developed and maintained relationships with 25+ third party vendors.
- Managed natural search, paid search and website content.
Lodging Accounts Manager
Reservations for the Summit, Vail Resorts, Inc
03.2006 - 08.2007
- Cultivated and maintained relationships with 15+ property management companies to maximize available inventory.
- Resolved guest issues with collaborative solutions.
Assistant Manager
Keystone Reservations, Vail Resorts, Inc
11.2003 - 03.2006
- Supervised day-to-day operations of 5 reservations agents to meet performance, quality and service expectations.
- Resolved guest issues.
Marketing Manager
Adagen Medical International
09.2002 - 10.2003
- Trained 10+ clients to effectively use marketing tools to successfully generate business.
Media Buyer
Bates USA
01.2001 - 06.2002
- Negotiated and placed spot television, radio, and cable commercial airtime in 13 markets.
Education
Bachelor of Arts - Journalism, Advertising
University Of Georgia
Skills
- Relationship Building
- Campaign Management
- Customer Experience
- Data-Driven Decision-Making
- Website Management
Tools
Jira, Basecamp, Adobe Analytics, WordPress, SiteCore, HubSpot, Google Analytics, Survey Monkey, InVision
Timeline
Account Manager
FiveStone
01.2020 - 09.2023
Digital Product Manager
Vail Resorts
01.2017 - 01.2020
Digital Marketing Manager
Vail Resorts Hospitality
08.2012 - 11.2016
Marketing Manager
Breckenridge Hospitality
04.2010 - 07.2012
Marketing Coordinator
Keystone Hospitality
09.2008 - 04.2010
Marketing Manager
Summit Mountain Rentals
08.2007 - 09.2008
Lodging Accounts Manager
Reservations for the Summit, Vail Resorts, Inc
03.2006 - 08.2007
Assistant Manager
Keystone Reservations, Vail Resorts, Inc
11.2003 - 03.2006
Marketing Manager
Adagen Medical International
09.2002 - 10.2003
Media Buyer
Bates USA
01.2001 - 06.2002
Bachelor of Arts - Journalism, Advertising
University Of Georgia