AUTUMN WARRINGTON
Lafayette,CO
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving revenue, and strengthening the voice of the customer. Prepared to bring 15+ years of progressive experience and take on rewarding position with opportunity to make lasting community impact.
Overview
23
23
years of professional experience
Work History
Account Manager
FiveStone
01.2020 - 09.2023
- Managed team member tasks, budgets, schedule, and deliverables to assure client work is completed with excellence, on time and on budget.
- Implement project management system (Monday.com) leading to more efficient processes and project transparency.
- Developed strategy and copywriting for email and social promotions.
- Fostered lasting, meaningful relationships with clients through effective communication and quick response, resulting in retention of 50% of clients.
Digital Product Manager
Vail Resorts
01.2017 - 01.2020
- Aligned with cross-functional teams including Operations, IT, Analytics and CRM to set strategy, understand business impact and determine scope of digital projects.
- Owned usability testing for all digital projects including, planning, conducting and incorporating results.
- Used web analytics tools to define, monitor and communicate KPI's to ensure ROI and business objectives are met.
- Continually optimized guest experience using data and guest insights.
Digital Marketing Manager
Vail Resorts Hospitality
08.2012 - 11.2016
- Optimized lodging sale campaigns designed to drive early bookings and
fill need time periods resulting in double-digit growth year over year in room
nights and revenue for owned and managed lodging. - Led projects from start to finish to build new websites supporting wedding and conference sales teams incorporating customer feedback along the way.
- Created, monitored and optimized email, SEM, and SEO campaigns.
Marketing Manager
Breckenridge Hospitality
04.2010 - 07.2012
- Promoted and managed the Breckenridge Hospitality brand through website development, media and collateral to meet room night and revenue goals.
- Drove digital marketing tactics and analyzed performance to optimize campaigns.
- Designed print and banner advertisements, flyers and collateral.
- Managed social media outlets including Facebook and Twitter.
Marketing Coordinator
Keystone Hospitality
09.2008 - 04.2010
- Assisted in development of media plans, events, and website content for lodging, golf courses and food and beverage outlets.
- Collaborated with revenue management team to create compelling packages to drive lodging conversion.
- Planned, organized, and executed events.
Marketing Manager
Summit Mountain Rentals
08.2007 - 09.2008
- Developed and maintained relationships with 25+ third party vendors.
- Managed natural search, paid search and website content.
Lodging Accounts Manager
Reservations for the Summit, Vail Resorts, Inc
03.2006 - 08.2007
- Cultivated and maintained relationships with 15+ property management companies to maximize available inventory.
- Resolved guest issues with collaborative solutions.
Assistant Manager
Keystone Reservations, Vail Resorts, Inc
11.2003 - 03.2006
- Supervised day-to-day operations of 5 reservations agents to meet performance, quality and service expectations.
- Resolved guest issues.
Marketing Manager
Adagen Medical International
09.2002 - 10.2003
- Trained 10+ clients to effectively use marketing tools to successfully generate business.
Media Buyer
Bates USA
01.2001 - 06.2002
- Negotiated and placed spot television, radio, and cable commercial airtime in 13 markets.
Education
Bachelor of Arts - Journalism, Advertising
University Of Georgia
Skills
- Relationship Building
- Campaign Management
- Customer Experience
- Data-Driven Decision-Making
- Website Management
Tools
Jira, Basecamp, Adobe Analytics, WordPress, SiteCore, HubSpot, Google Analytics, Survey Monkey, InVision
Timeline
Account Manager
FiveStone
01.2020 - 09.2023
Digital Product Manager
Vail Resorts
01.2017 - 01.2020
Digital Marketing Manager
Vail Resorts Hospitality
08.2012 - 11.2016
Marketing Manager
Breckenridge Hospitality
04.2010 - 07.2012
Marketing Coordinator
Keystone Hospitality
09.2008 - 04.2010
Marketing Manager
Summit Mountain Rentals
08.2007 - 09.2008
Lodging Accounts Manager
Reservations for the Summit, Vail Resorts, Inc
03.2006 - 08.2007
Assistant Manager
Keystone Reservations, Vail Resorts, Inc
11.2003 - 03.2006
Marketing Manager
Adagen Medical International
09.2002 - 10.2003
Media Buyer
Bates USA
01.2001 - 06.2002
Bachelor of Arts - Journalism, Advertising
University Of Georgia