Avery Ferguson
Key Holder, Visuals Lead
Summary
Creative, team first leader with a passion for visual storytelling and delivering an inspiring in-store experience. As a Key Holder specializing in visual merchandising, I bring a strategic eye for design, a deep understanding of product performance, and a collaborative spirit that elevates team execution. Known for turning analytics into impactful displays and coaching others to meet high visual standards, I strive to ensure every guest walks into a store that feels fresh, thoughtful, and unmistakably on brand.
Overview
1
1
year of professional experience
Work History
Visuals Key Holder
Kendra Scott
02.2024 - Current
- Directed a comprehensive and elevated process for visual flips, from prep through execution, ensuring consistent visual excellence across the store.
- Developed and coached the team on advanced visual standards and flip preparation techniques, creating a shared understanding of expectations and execution quality.
- Maintain a weekly performance analytics spreadsheet, tracking category performance versus LY (last year), while noting promotional events and product launches to analyze trends and performance drivers.
- Strategically plan and execute store mapping using business analytics and Top 20 product reports to optimize product placement and highlight high-performing items.
- Document and upload walk-through photos of all visual presentations to the store iPad, providing a reference guide for team floor walks and resets.
- Attend corporate-led visual and leadership calls to align with brand directives and bring back relevant insights to the store team.
- Collaborated on offsite event planning and merchandising, including product selection based on customer profile and store sales trends.
- Played a key role in preparing and strategizing for the Astros Offsite, one of the store's largest events, by recommending tailored product assortments aligned with customer demand and store best sellers.
Education
BBA - Marketing And Finance
University of Houston
Houston, TX 05.2001 -
Skills
Visual Merchandising & Presentation
Timeline
Visuals Key Holder
Kendra Scott
02.2024 - Current
BBA - Marketing And Finance
University of Houston
05.2001 -
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<ul><li>During my time as a Key Holder at UGG, I was entrusted with the responsibility of overseeing store operations and ensuring a positive customer experience</li><li>I managed key aspects of the retail environment, including opening and closing procedures, cash handling, and ensuring merchandise presentation standards were met</li><li>Additionally, I provided leadership support to the sales team and assisted in resolving customer inquiries and concerns</li><li>Oversaw opening and closing procedures, including cash management and security protocols</li><li>Provided leadership and guidance to the sales team, contributing to a positive and motivated work environment</li><li>Ensured merchandise presentation standards were consistently met to enhance the overall shopping experience</li><li>Resolved customer inquiries and concerns in a professional and efficient manner, resulting in high levels of customer satisfaction</li></ul> at UGG<ul><li>During my time as a Key Holder at UGG, I was entrusted with the responsibility of overseeing store operations and ensuring a positive customer experience</li><li>I managed key aspects of the retail environment, including opening and closing procedures, cash handling, and ensuring merchandise presentation standards were met</li><li>Additionally, I provided leadership support to the sales team and assisted in resolving customer inquiries and concerns</li><li>Oversaw opening and closing procedures, including cash management and security protocols</li><li>Provided leadership and guidance to the sales team, contributing to a positive and motivated work environment</li><li>Ensured merchandise presentation standards were consistently met to enhance the overall shopping experience</li><li>Resolved customer inquiries and concerns in a professional and efficient manner, resulting in high levels of customer satisfaction</li></ul> at UGG